#AD4077#AD4077

#AD4077 is a mid, vivid pink. Relative luminance 0.139; OKLCH L 53.8% C 0.153 H 352.2°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#AD4077
RGB	rgb(173, 64, 119)
HSL	hsl(330, 46%, 46%)
HSV	hsv(330, 63%, 68%)
CMYK	cmyk(0%, 63%, 31.2%, 32.2%)
CIE-LAB	lab(44.07, 49.92, -8.10)
CIE-LCH	lch(44.07, 50.57, 350.79°)
OKLab	oklab(53.8% 0.152 -0.0209)
OKLCH	oklch(53.8% 0.153 352.2)
XYZ	xyz(22.3978, 13.8853, 18.9498)
Luminance	0.1388 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4077 #40AD76

analogous

#AD40AD #AD4077 #AD4040

triadic

#AD4077 #77AD40 #4077AD

tetradic

#AD4077 #ADAD40 #40AD76 #4040AD

square

#AD4077 #ADAD40 #40AD76 #4040AD

split-complementary

#AD4077 #40AD40 #40ADAD

monochromatic

#541F3A #802F58 #AD4077 #C66496 #D691B4

Accessibility & contrast

On white

5.56

#AD4077 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#AD4077 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4077

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4077	#FFFFFF	#000000	##FFFFFF
##AD4077	1.00	5.56	3.78	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#505C79

Deuteranopia (green-blind)

#6E6F74

Tritanopia (blue-blind)

#B93A56

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad4077;
/* rgb */ color: rgb(173, 64, 119);
/* oklch */ color: oklch(53.8% 0.153 352.2);

Tailwind

colors: {
  custom: {
    50: '#c97b9e',
    500: '#ad4077',
    950: '#000000',
  },
}

SCSS

$custom: #ad4077;
$custom-light: #c97b9e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4077",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 119
  },
  "hsl": {
    "h": 329.725,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53796,
    "c": 0.15338,
    "h": 352.2
  },
  "luminance": 0.13883
}

Semantic roles & 50–950 ramp

primary

#AD4077

secondary

#87C2A4

accent

#D69352

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#140A0E

muted

#827C7E

Preview Lab

Preview with #AD4077

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →