#AD404D#AD404D

#AD404D is a mid, vivid red. Relative luminance 0.131; OKLCH L 52.5% C 0.142 H 16.4°. Best body text is #FFFFFF at 5.81:1 contrast (WCAG AA passes).

Color values

HEX	#AD404D
RGB	rgb(173, 64, 77)
HSL	hsl(353, 46%, 46%)
HSV	hsv(353, 63%, 68%)
CMYK	cmyk(0%, 63%, 55.5%, 32.2%)
CIE-LAB	lab(42.90, 45.54, 16.17)
CIE-LCH	lch(42.90, 48.32, 19.55°)
OKLab	oklab(52.54% 0.1367 0.0403)
OKLCH	oklch(52.54% 0.142 16.4)
XYZ	xyz(20.4083, 13.0895, 8.4716)
Luminance	0.1309 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD404D #40ADA0

analogous

#AD4084 #AD404D #AD6A40

triadic

#AD404D #4DAD40 #404DAD

tetradic

#AD404D #84AD40 #40ADA0 #6A40AD

square

#AD404D #84AD40 #40ADA0 #6A40AD

split-complementary

#AD404D #40AD6A #4084AD

monochromatic

#541F25 #802F39 #AD404D #C66470 #D69199

Accessibility & contrast

On white

5.81

#AD404D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.62

#AD404D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD404D

5.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD404D	#FFFFFF	#000000	##FFFFFF
##AD404D	1.00	5.81	3.62	5.81
#FFFFFF	5.81	1.00	21.00	1.00
#000000	3.62	21.00	1.00	21.00
##FFFFFF	5.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A574D

Deuteranopia (green-blind)

#766E4A

Tritanopia (blue-blind)

#BD2D45

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad404d;
/* rgb */ color: rgb(173, 64, 77);
/* oklch */ color: oklch(52.5% 0.142 16.4);

Tailwind

colors: {
  custom: {
    50: '#cb7a7e',
    500: '#ad404d',
    950: '#000000',
  },
}

SCSS

$custom: #ad404d;
$custom-light: #cb7a7e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad404d",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 77
  },
  "hsl": {
    "h": 352.844,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.52542,
    "c": 0.14248,
    "h": 16.4
  },
  "luminance": 0.13087
}

Semantic roles & 50–950 ramp

primary

#AD404D

secondary

#87C2BB

accent

#D6C652

background

#FDF7F7

surface

#FAEEEE

border

#D3C9C9

text

#140A0A

muted

#837C7C

Preview Lab

Preview with #AD404D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →