#AD404C#AD404C

#AD404C is a mid, vivid red. Relative luminance 0.131; OKLCH L 52.5% C 0.142 H 17.0°. Best body text is #FFFFFF at 5.81:1 contrast (WCAG AA passes).

Color values

HEX#AD404C
RGBrgb(173, 64, 76)
HSLhsl(353, 46%, 46%)
HSVhsv(353, 63%, 68%)
CMYKcmyk(0%, 63%, 56.1%, 32.2%)
CIE-LABlab(42.88, 45.45, 16.75)
CIE-LCHlch(42.88, 48.44, 20.23°)
OKLaboklab(52.52% 0.1363 0.0416)
OKLCHoklch(52.52% 0.142 17)
XYZxyz(20.3733, 13.0755, 8.2870)
Luminance0.1307 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD404C #40ADA1
analogous
#AD4083 #AD404C #AD6A40
triadic
#AD404C #4CAD40 #404CAD
tetradic
#AD404C #83AD40 #40ADA1 #6A40AD
square
#AD404C #83AD40 #40ADA1 #6A40AD
split-complementary
#AD404C #40AD6A #4083AD
monochromatic
#541F25 #802F38 #AD404C #C6646F #D69199

Accessibility & contrast

On white

5.81
#AD404C on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.61
#AD404C on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD404C
5.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD404C#FFFFFF#000000##FFFFFF
##AD404C1.005.813.615.81
#FFFFFF5.811.0021.001.00
#0000003.6121.001.0021.00
##FFFFFF5.811.0021.001.00

Color blindness preview

Protanopia (red-blind)
#5A574C
Deuteranopia (green-blind)
#766E49
Tritanopia (blue-blind)
#BD2C45
Achromatopsia (no color)
#656565

Design tokens & code

CSS
--color: #ad404c;
/* rgb */ color: rgb(173, 64, 76);
/* oklch */ color: oklch(52.5% 0.142 17.0);
Tailwind
colors: {
  custom: {
    50: '#cb7a7d',
    500: '#ad404c',
    950: '#000000',
  },
}
SCSS
$custom: #ad404c;
$custom-light: #cb7a7d;
$custom-dark: #000000;
JSON
{
  "hex": "#ad404c",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 76
  },
  "hsl": {
    "h": 353.394,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.52519,
    "c": 0.14247,
    "h": 17
  },
  "luminance": 0.13073
}

Semantic roles & 50–950 ramp

primary
#AD404C
secondary
#87C2BB
accent
#D6C752
background
#FDF7F7
surface
#FAEEEE
border
#D3C9C9
text
#140A09
muted
#837C7B

Preview Lab

Preview with #AD404C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD404C Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva