#AD404C#AD404C

#AD404C is a mid, vivid red. Relative luminance 0.131; OKLCH L 52.5% C 0.142 H 17.0°. Best body text is #FFFFFF at 5.81:1 contrast (WCAG AA passes).

Color values

HEX	#AD404C
RGB	rgb(173, 64, 76)
HSL	hsl(353, 46%, 46%)
HSV	hsv(353, 63%, 68%)
CMYK	cmyk(0%, 63%, 56.1%, 32.2%)
CIE-LAB	lab(42.88, 45.45, 16.75)
CIE-LCH	lch(42.88, 48.44, 20.23°)
OKLab	oklab(52.52% 0.1363 0.0416)
OKLCH	oklch(52.52% 0.142 17)
XYZ	xyz(20.3733, 13.0755, 8.2870)
Luminance	0.1307 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD404C #40ADA1

analogous

#AD4083 #AD404C #AD6A40

triadic

#AD404C #4CAD40 #404CAD

tetradic

#AD404C #83AD40 #40ADA1 #6A40AD

square

#AD404C #83AD40 #40ADA1 #6A40AD

split-complementary

#AD404C #40AD6A #4083AD

monochromatic

#541F25 #802F38 #AD404C #C6646F #D69199

Accessibility & contrast

On white

5.81

#AD404C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.61

#AD404C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD404C

5.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD404C	#FFFFFF	#000000	##FFFFFF
##AD404C	1.00	5.81	3.61	5.81
#FFFFFF	5.81	1.00	21.00	1.00
#000000	3.61	21.00	1.00	21.00
##FFFFFF	5.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A574C

Deuteranopia (green-blind)

#766E49

Tritanopia (blue-blind)

#BD2C45

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad404c;
/* rgb */ color: rgb(173, 64, 76);
/* oklch */ color: oklch(52.5% 0.142 17.0);

Tailwind

colors: {
  custom: {
    50: '#cb7a7d',
    500: '#ad404c',
    950: '#000000',
  },
}

SCSS

$custom: #ad404c;
$custom-light: #cb7a7d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad404c",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 76
  },
  "hsl": {
    "h": 353.394,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.52519,
    "c": 0.14247,
    "h": 17
  },
  "luminance": 0.13073
}

Semantic roles & 50–950 ramp

primary

#AD404C

secondary

#87C2BB

accent

#D6C752

background

#FDF7F7

surface

#FAEEEE

border

#D3C9C9

text

#140A09

muted

#837C7B

Preview Lab

Preview with #AD404C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →