#AD4027#AD4027

#AD4027 is a mid, vivid red. Relative luminance 0.127; OKLCH L 51.9% C 0.148 H 34.3°. Best body text is #FFFFFF at 5.93:1 contrast (WCAG AA passes).

Color values

HEX	#AD4027
RGB	rgb(173, 64, 39)
HSL	hsl(11, 63%, 42%)
HSV	hsv(11, 77%, 68%)
CMYK	cmyk(0%, 63%, 77.5%, 32.2%)
CIE-LAB	lab(42.31, 43.24, 37.88)
CIE-LCH	lch(42.31, 57.49, 41.22°)
OKLab	oklab(51.91% 0.1223 0.0835)
OKLCH	oklch(51.91% 0.148 34.3)
XYZ	xyz(19.4353, 12.7003, 3.3471)
Luminance	0.1270 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4027 #2794AD

analogous

#AD2751 #AD4027 #AD8327

triadic

#AD4027 #27AD40 #4027AD

tetradic

#AD4027 #51AD27 #2794AD #8327AD

square

#AD4027 #51AD27 #2794AD #8327AD

split-complementary

#AD4027 #27AD83 #2751AD

monochromatic

#491B10 #7B2E1C #AD4027 #D35A3E #DF8470

Accessibility & contrast

On white

5.93

#AD4027 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.54

#AD4027 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4027

5.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4027	#FFFFFF	#000000	##FFFFFF
##AD4027	1.00	5.93	3.54	5.93
#FFFFFF	5.93	1.00	21.00	1.00
#000000	3.54	21.00	1.00	21.00
##FFFFFF	5.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5524

Deuteranopia (green-blind)

#7A6D23

Tritanopia (blue-blind)

#BE243B

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad4027;
/* rgb */ color: rgb(173, 64, 39);
/* oklch */ color: oklch(51.9% 0.148 34.3);

Tailwind

colors: {
  custom: {
    50: '#cd7963',
    500: '#ad4027',
    950: '#000000',
  },
}

SCSS

$custom: #ad4027;
$custom-light: #cd7963;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4027",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 39
  },
  "hsl": {
    "h": 11.194,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.51908,
    "c": 0.14811,
    "h": 34.3
  },
  "luminance": 0.12698
}

Semantic roles & 50–950 ramp

primary

#AD4027

secondary

#6AB4C6

accent

#C8E642

background

#FDF7F5

surface

#FBEEEA

border

#D4C9C6

text

#150905

muted

#837B79

Preview Lab

Preview with #AD4027

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →