#AD4024#AD4024
#AD4024 is a mid, vivid red. Relative luminance 0.127; OKLCH L 51.9% C 0.149 H 35.3°. Best body text is #FFFFFF at 5.94:1 contrast (WCAG AA passes).
Color values
| HEX | #AD4024 |
|---|---|
| RGB | rgb(173, 64, 36) |
| HSL | hsl(12, 66%, 41%) |
| HSV | hsv(12, 79%, 68%) |
| CMYK | cmyk(0%, 63%, 79.2%, 32.2%) |
| CIE-LAB | lab(42.28, 43.13, 39.44) |
| CIE-LCH | lch(42.28, 58.44, 42.44°) |
| OKLab | oklab(51.88% 0.1214 0.0861) |
| OKLCH | oklch(51.88% 0.149 35.3) |
| XYZ | xyz(19.3875, 12.6812, 3.0955) |
| Luminance | 0.1268 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rusty Red
#AF2F0D
ΔE00 3.64
Brick
#A03623
ΔE00 4.13
Brownish Red
#9E3623
ΔE00 4.43
Rust
#B7410E
ΔE00 4.94
Rust (survey)
#A83C09
ΔE00 4.95
Rust Red
#AA2704
ΔE00 5.14
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD4024 #2491AD
analogous
#AD244C #AD4024 #AD8424
triadic
#AD4024 #24AD40 #4024AD
tetradic
#AD4024 #4CAD24 #2491AD #8424AD
square
#AD4024 #4CAD24 #2491AD #8424AD
split-complementary
#AD4024 #24AD84 #244CAD
monochromatic
#481B0F #7A2D19 #AD4024 #D65939 #E0836B
Accessibility & contrast
On white
5.94
#AD4024 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.54
#AD4024 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD4024
5.94:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD4024 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD4024 | 1.00 | 5.94 | 3.54 | 5.94 |
| #FFFFFF | 5.94 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.54 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.94 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5F5520
Deuteranopia (green-blind)
#7A6D20
Tritanopia (blue-blind)
#BE243A
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #ad4024; /* rgb */ color: rgb(173, 64, 36); /* oklch */ color: oklch(51.9% 0.149 35.3);
Tailwind
colors: {
custom: {
50: '#cd7961',
500: '#ad4024',
950: '#000000',
},
}SCSS
$custom: #ad4024; $custom-light: #cd7961; $custom-dark: #000000;
JSON
{
"hex": "#ad4024",
"rgb": {
"r": 173,
"g": 64,
"b": 36
},
"hsl": {
"h": 12.263,
"s": 65.55,
"l": 40.98
},
"oklch": {
"l": 0.51877,
"c": 0.1488,
"h": 35.3
},
"luminance": 0.12678
}Semantic roles & 50–950 ramp
primary
#AD4024
secondary
#66B3C6
accent
#C6E93F
background
#FDF7F5
surface
#FBEEEA
border
#D4C9C6
text
#150905
muted
#837B79