#AD4024#AD4024

#AD4024 is a mid, vivid red. Relative luminance 0.127; OKLCH L 51.9% C 0.149 H 35.3°. Best body text is #FFFFFF at 5.94:1 contrast (WCAG AA passes).

Color values

HEX#AD4024
RGBrgb(173, 64, 36)
HSLhsl(12, 66%, 41%)
HSVhsv(12, 79%, 68%)
CMYKcmyk(0%, 63%, 79.2%, 32.2%)
CIE-LABlab(42.28, 43.13, 39.44)
CIE-LCHlch(42.28, 58.44, 42.44°)
OKLaboklab(51.88% 0.1214 0.0861)
OKLCHoklch(51.88% 0.149 35.3)
XYZxyz(19.3875, 12.6812, 3.0955)
Luminance0.1268 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD4024 #2491AD
analogous
#AD244C #AD4024 #AD8424
triadic
#AD4024 #24AD40 #4024AD
tetradic
#AD4024 #4CAD24 #2491AD #8424AD
square
#AD4024 #4CAD24 #2491AD #8424AD
split-complementary
#AD4024 #24AD84 #244CAD
monochromatic
#481B0F #7A2D19 #AD4024 #D65939 #E0836B

Accessibility & contrast

On white

5.94
#AD4024 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.54
#AD4024 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4024
5.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD4024#FFFFFF#000000##FFFFFF
##AD40241.005.943.545.94
#FFFFFF5.941.0021.001.00
#0000003.5421.001.0021.00
##FFFFFF5.941.0021.001.00

Color blindness preview

Protanopia (red-blind)
#5F5520
Deuteranopia (green-blind)
#7A6D20
Tritanopia (blue-blind)
#BE243A
Achromatopsia (no color)
#646464

Design tokens & code

CSS
--color: #ad4024;
/* rgb */ color: rgb(173, 64, 36);
/* oklch */ color: oklch(51.9% 0.149 35.3);
Tailwind
colors: {
  custom: {
    50: '#cd7961',
    500: '#ad4024',
    950: '#000000',
  },
}
SCSS
$custom: #ad4024;
$custom-light: #cd7961;
$custom-dark: #000000;
JSON
{
  "hex": "#ad4024",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 36
  },
  "hsl": {
    "h": 12.263,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.51877,
    "c": 0.1488,
    "h": 35.3
  },
  "luminance": 0.12678
}

Semantic roles & 50–950 ramp

primary
#AD4024
secondary
#66B3C6
accent
#C6E93F
background
#FDF7F5
surface
#FBEEEA
border
#D4C9C6
text
#150905
muted
#837B79

Preview Lab

Preview with #AD4024

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD4024 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva