#AD4023#AD4023
#AD4023 is a mid, vivid red. Relative luminance 0.127; OKLCH L 51.9% C 0.149 H 35.7°. Best body text is #FFFFFF at 5.94:1 contrast (WCAG AA passes).
Color values
| HEX | #AD4023 |
|---|---|
| RGB | rgb(173, 64, 35) |
| HSL | hsl(13, 66%, 41%) |
| HSV | hsv(13, 80%, 68%) |
| CMYK | cmyk(0%, 63%, 79.8%, 32.2%) |
| CIE-LAB | lab(42.27, 43.09, 39.95) |
| CIE-LCH | lch(42.27, 58.76, 42.83°) |
| OKLab | oklab(51.87% 0.1211 0.0869) |
| OKLCH | oklch(51.87% 0.149 35.7) |
| XYZ | xyz(19.3725, 12.6751, 3.0162) |
| Luminance | 0.1267 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rusty Red
#AF2F0D
ΔE00 3.52
Brick
#A03623
ΔE00 4.27
Brownish Red
#9E3623
ΔE00 4.56
Rust (survey)
#A83C09
ΔE00 4.70
Rust
#B7410E
ΔE00 4.70
Rust Red
#AA2704
ΔE00 5.04
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD4023 #2390AD
analogous
#AD234B #AD4023 #AD8523
triadic
#AD4023 #23AD40 #4023AD
tetradic
#AD4023 #4BAD23 #2390AD #8523AD
square
#AD4023 #4BAD23 #2390AD #8523AD
split-complementary
#AD4023 #23AD85 #234BAD
monochromatic
#471A0E #7A2D19 #AD4023 #D65837 #E1836A
Accessibility & contrast
On white
5.94
#AD4023 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.53
#AD4023 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD4023
5.94:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD4023 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD4023 | 1.00 | 5.94 | 3.53 | 5.94 |
| #FFFFFF | 5.94 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.53 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.94 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5F551F
Deuteranopia (green-blind)
#7A6D1F
Tritanopia (blue-blind)
#BE243A
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #ad4023; /* rgb */ color: rgb(173, 64, 35); /* oklch */ color: oklch(51.9% 0.149 35.7);
Tailwind
colors: {
custom: {
50: '#cd7960',
500: '#ad4023',
950: '#000000',
},
}SCSS
$custom: #ad4023; $custom-light: #cd7960; $custom-dark: #000000;
JSON
{
"hex": "#ad4023",
"rgb": {
"r": 173,
"g": 64,
"b": 35
},
"hsl": {
"h": 12.609,
"s": 66.346,
"l": 40.784
},
"oklch": {
"l": 0.51867,
"c": 0.14903,
"h": 35.7
},
"luminance": 0.12672
}Semantic roles & 50–950 ramp
primary
#AD4023
secondary
#65B2C7
accent
#C5E93F
background
#FDF7F5
surface
#FBEEE9
border
#D4C9C5
text
#150905
muted
#837B79