#AD3F78#AD3F78

#AD3F78 is a mid, vivid pink. Relative luminance 0.138; OKLCH L 53.7% C 0.155 H 351.5°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#AD3F78
RGB	rgb(173, 63, 120)
HSL	hsl(329, 47%, 46%)
HSV	hsv(329, 64%, 68%)
CMYK	cmyk(0%, 63.6%, 30.6%, 32.2%)
CIE-LAB	lab(43.94, 50.49, -8.90)
CIE-LCH	lch(43.94, 51.27, 350.00°)
OKLab	oklab(53.71% 0.1536 -0.023)
OKLCH	oklch(53.71% 0.155 351.5)
XYZ	xyz(22.4023, 13.7977, 19.2491)
Luminance	0.1379 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3F78 #3FAD74

analogous

#AB3FAD #AD3F78 #AD3F41

triadic

#AD3F78 #78AD3F #3F78AD

tetradic

#AD3F78 #ADAB3F #3FAD74 #3F41AD

square

#AD3F78 #ADAB3F #3FAD74 #3F41AD

split-complementary

#AD3F78 #41AD3F #3FADAB

monochromatic

#531E3A #802F59 #AD3F78 #C66396 #D790B4

Accessibility & contrast

On white

5.59

#AD3F78 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#AD3F78 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3F78

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3F78	#FFFFFF	#000000	##FFFFFF
##AD3F78	1.00	5.59	3.76	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F5B7A

Deuteranopia (green-blind)

#6D6F75

Tritanopia (blue-blind)

#B93956

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad3f78;
/* rgb */ color: rgb(173, 63, 120);
/* oklch */ color: oklch(53.7% 0.155 351.5);

Tailwind

colors: {
  custom: {
    50: '#c97b9f',
    500: '#ad3f78',
    950: '#000000',
  },
}

SCSS

$custom: #ad3f78;
$custom-light: #c97b9f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3f78",
  "rgb": {
    "r": 173,
    "g": 63,
    "b": 120
  },
  "hsl": {
    "h": 328.909,
    "s": 46.61,
    "l": 46.275
  },
  "oklch": {
    "l": 0.53714,
    "c": 0.15533,
    "h": 351.5
  },
  "luminance": 0.13795
}

Semantic roles & 50–950 ramp

primary

#AD3F78

secondary

#86C2A3

accent

#D69152

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#140A0E

muted

#827C7E

Preview Lab

Preview with #AD3F78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →