#AD3E49#AD3E49

#AD3E49 is a mid, vivid red. Relative luminance 0.128; OKLCH L 52.2% C 0.145 H 17.9°. Best body text is #FFFFFF at 5.90:1 contrast (WCAG AA passes).

Color values

HEX	#AD3E49
RGB	rgb(173, 62, 73)
HSL	hsl(354, 47%, 46%)
HSV	hsv(354, 64%, 68%)
CMYK	cmyk(0%, 64.2%, 57.8%, 32.2%)
CIE-LAB	lab(42.48, 46.12, 18.07)
CIE-LCH	lch(42.48, 49.53, 21.40°)
OKLab	oklab(52.2% 0.1379 0.0445)
OKLCH	oklch(52.2% 0.145 17.9)
XYZ	xyz(20.1606, 12.8132, 7.7136)
Luminance	0.1281 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3E49 #3EADA2

analogous

#AD3E80 #AD3E49 #AD6A3E

triadic

#AD3E49 #49AD3E #3E49AD

tetradic

#AD3E49 #80AD3E #3EADA2 #6A3EAD

square

#AD3E49 #80AD3E #3EADA2 #6A3EAD

split-complementary

#AD3E49 #3EAD6A #3E80AD

monochromatic

#531E23 #802E36 #AD3E49 #C7626C #D78F96

Accessibility & contrast

On white

5.90

#AD3E49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.56

#AD3E49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3E49

5.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3E49	#FFFFFF	#000000	##FFFFFF
##AD3E49	1.00	5.90	3.56	5.90
#FFFFFF	5.90	1.00	21.00	1.00
#000000	3.56	21.00	1.00	21.00
##FFFFFF	5.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#595649

Deuteranopia (green-blind)

#766D46

Tritanopia (blue-blind)

#BD2943

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3e49;
/* rgb */ color: rgb(173, 62, 73);
/* oklch */ color: oklch(52.2% 0.145 17.9);

Tailwind

colors: {
  custom: {
    50: '#cb797b',
    500: '#ad3e49',
    950: '#000000',
  },
}

SCSS

$custom: #ad3e49;
$custom-light: #cb797b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3e49",
  "rgb": {
    "r": 173,
    "g": 62,
    "b": 73
  },
  "hsl": {
    "h": 354.054,
    "s": 47.234,
    "l": 46.078
  },
  "oklch": {
    "l": 0.52202,
    "c": 0.14491,
    "h": 17.9
  },
  "luminance": 0.12811
}

Semantic roles & 50–950 ramp

primary

#AD3E49

secondary

#85C2BC

accent

#D7CA51

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140909

muted

#837B7B

Preview Lab

Preview with #AD3E49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →