#AD3E29#AD3E29

#AD3E29 is a mid, vivid red. Relative luminance 0.125; OKLCH L 51.7% C 0.150 H 32.8°. Best body text is #FFFFFF at 6.00:1 contrast (WCAG AA passes).

Color values

HEX	#AD3E29
RGB	rgb(173, 62, 41)
HSL	hsl(10, 62%, 42%)
HSV	hsv(10, 76%, 68%)
CMYK	cmyk(0%, 64.2%, 76.3%, 32.2%)
CIE-LAB	lab(41.99, 44.23, 36.45)
CIE-LCH	lch(41.99, 57.32, 39.49°)
OKLab	oklab(51.67% 0.1258 0.081)
OKLCH	oklch(51.67% 0.15 32.8)
XYZ	xyz(19.3585, 12.4923, 3.4893)
Luminance	0.1249 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3E29 #2998AD

analogous

#AD2956 #AD3E29 #AD8029

triadic

#AD3E29 #29AD3E #3E29AD

tetradic

#AD3E29 #56AD29 #2998AD #8029AD

square

#AD3E29 #56AD29 #2998AD #8029AD

split-complementary

#AD3E29 #29AD80 #2956AD

monochromatic

#4A1B12 #7C2C1D #AD3E29 #D25841 #DE8473

Accessibility & contrast

On white

6.00

#AD3E29 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.50

#AD3E29 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3E29

6.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3E29	#FFFFFF	#000000	##FFFFFF
##AD3E29	1.00	6.00	3.50	6.00
#FFFFFF	6.00	1.00	21.00	1.00
#000000	3.50	21.00	1.00	21.00
##FFFFFF	6.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5426

Deuteranopia (green-blind)

#796C25

Tritanopia (blue-blind)

#BE213A

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3e29;
/* rgb */ color: rgb(173, 62, 41);
/* oklch */ color: oklch(51.7% 0.150 32.8);

Tailwind

colors: {
  custom: {
    50: '#cd7864',
    500: '#ad3e29',
    950: '#000000',
  },
}

SCSS

$custom: #ad3e29;
$custom-light: #cd7864;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3e29",
  "rgb": {
    "r": 173,
    "g": 62,
    "b": 41
  },
  "hsl": {
    "h": 9.545,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51674,
    "c": 0.14958,
    "h": 32.8
  },
  "luminance": 0.1249
}

Semantic roles & 50–950 ramp

primary

#AD3E29

secondary

#6DB7C5

accent

#CBE543

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150905

muted

#837B7A

Preview Lab

Preview with #AD3E29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →