#AD3DA4#AD3DA4

#AD3DA4 is a mid, vivid purple. Relative luminance 0.149; OKLCH L 55.5% C 0.188 H 331.1°. Best body text is #FFFFFF at 5.28:1 contrast (WCAG AA passes).

Color values

HEX	#AD3DA4
RGB	rgb(173, 61, 164)
HSL	hsl(305, 48%, 46%)
HSV	hsv(305, 65%, 68%)
CMYK	cmyk(0%, 64.7%, 5.2%, 32.2%)
CIE-LAB	lab(45.50, 57.82, -33.08)
CIE-LCH	lch(45.50, 66.61, 330.23°)
OKLab	oklab(55.47% 0.1647 -0.0908)
OKLCH	oklch(55.47% 0.188 331.1)
XYZ	xyz(25.6031, 14.9040, 36.6430)
Luminance	0.1490 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3DA4 #3DAD46

analogous

#7E3DAD #AD3DA4 #AD3D6C

triadic

#AD3DA4 #A4AD3D #3DA4AD

tetradic

#AD3DA4 #AD7E3D #3DAD46 #3D6CAD

square

#AD3DA4 #AD7E3D #3DAD46 #3D6CAD

split-complementary

#AD3DA4 #6CAD3D #3DAD7E

monochromatic

#531D4E #802D79 #AD3DA4 #C760BF #D78DD1

Accessibility & contrast

On white

5.28

#AD3DA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#AD3DA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3DA4

5.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3DA4	#FFFFFF	#000000	##FFFFFF
##AD3DA4	1.00	5.28	3.98	5.28
#FFFFFF	5.28	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3662A7

Deuteranopia (green-blind)

#5D71A1

Tritanopia (blue-blind)

#B4486B

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad3da4;
/* rgb */ color: rgb(173, 61, 164);
/* oklch */ color: oklch(55.5% 0.188 331.1);

Tailwind

colors: {
  custom: {
    50: '#c97bbf',
    500: '#ad3da4',
    950: '#000000',
  },
}

SCSS

$custom: #ad3da4;
$custom-light: #c97bbf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3da4",
  "rgb": {
    "r": 173,
    "g": 61,
    "b": 164
  },
  "hsl": {
    "h": 304.821,
    "s": 47.863,
    "l": 45.882
  },
  "oklch": {
    "l": 0.55468,
    "c": 0.18809,
    "h": 331.1
  },
  "luminance": 0.14902
}

Semantic roles & 50–950 ramp

primary

#AD3DA4

secondary

#84C289

accent

#D75B50

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140A12

muted

#827C81

Preview Lab

Preview with #AD3DA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →