#AD3D97#AD3D97

#AD3D97 is a mid, vivid pink. Relative luminance 0.145; OKLCH L 54.8% C 0.178 H 336.4°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX	#AD3D97
RGB	rgb(173, 61, 151)
HSL	hsl(312, 48%, 46%)
HSV	hsv(312, 65%, 68%)
CMYK	cmyk(0%, 64.7%, 12.7%, 32.2%)
CIE-LAB	lab(44.88, 55.73, -26.28)
CIE-LCH	lch(44.88, 61.62, 334.75°)
OKLab	oklab(54.82% 0.1631 -0.0714)
OKLCH	oklch(54.82% 0.178 336.4)
XYZ	xyz(24.4885, 14.4581, 30.7731)
Luminance	0.1446 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3D97 #3DAD53

analogous

#8B3DAD #AD3D97 #AD3D5F

triadic

#AD3D97 #97AD3D #3D97AD

tetradic

#AD3D97 #AD8B3D #3DAD53 #3D5FAD

square

#AD3D97 #AD8B3D #3DAD53 #3D5FAD

split-complementary

#AD3D97 #5FAD3D #3DAD8B

monochromatic

#531D48 #802D70 #AD3D97 #C760B3 #D78DC9

Accessibility & contrast

On white

5.40

#AD3D97 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#AD3D97 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3D97

5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3D97	#FFFFFF	#000000	##FFFFFF
##AD3D97	1.00	5.40	3.89	5.40
#FFFFFF	5.40	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F5F9A

Deuteranopia (green-blind)

#627094

Tritanopia (blue-blind)

#B64364

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad3d97;
/* rgb */ color: rgb(173, 61, 151);
/* oklch */ color: oklch(54.8% 0.178 336.4);

Tailwind

colors: {
  custom: {
    50: '#c97ab6',
    500: '#ad3d97',
    950: '#000000',
  },
}

SCSS

$custom: #ad3d97;
$custom-light: #c97ab6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3d97",
  "rgb": {
    "r": 173,
    "g": 61,
    "b": 151
  },
  "hsl": {
    "h": 311.786,
    "s": 47.863,
    "l": 45.882
  },
  "oklch": {
    "l": 0.54815,
    "c": 0.17806,
    "h": 336.4
  },
  "luminance": 0.14456
}

Semantic roles & 50–950 ramp

primary

#AD3D97

secondary

#84C290

accent

#D76B50

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140A11

muted

#827C80

Preview Lab

Preview with #AD3D97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →