#AD3D74#AD3D74

#AD3D74 is a mid, vivid pink. Relative luminance 0.135; OKLCH L 53.3% C 0.156 H 353.3°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX#AD3D74
RGBrgb(173, 61, 116)
HSLhsl(331, 48%, 46%)
HSVhsv(331, 65%, 68%)
CMYKcmyk(0%, 64.7%, 32.9%, 32.2%)
CIE-LABlab(43.49, 50.85, -7.13)
CIE-LCHlch(43.49, 51.35, 352.02°)
OKLaboklab(53.33% 0.1551 -0.0182)
OKLCHoklch(53.33% 0.156 353.3)
XYZxyz(22.0559, 13.4851, 17.9610)
Luminance0.1348 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD3D74 #3DAD76
analogous
#AD3DAC #AD3D74 #AD3E3D
triadic
#AD3D74 #74AD3D #3D74AD
tetradic
#AD3D74 #ACAD3D #3DAD76 #3E3DAD
square
#AD3D74 #ACAD3D #3DAD76 #3E3DAD
split-complementary
#AD3D74 #3DAD3E #3DACAD
monochromatic
#531D37 #802D56 #AD3D74 #C76093 #D78DB2

Accessibility & contrast

On white

5.68
#AD3D74 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.70
#AD3D74 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3D74
5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD3D74#FFFFFF#000000##FFFFFF
##AD3D741.005.683.705.68
#FFFFFF5.681.0021.001.00
#0000003.7021.001.0021.00
##FFFFFF5.681.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4E5A76
Deuteranopia (green-blind)
#6D6E71
Tritanopia (blue-blind)
#BA3653
Achromatopsia (no color)
#676767

Design tokens & code

CSS
--color: #ad3d74;
/* rgb */ color: rgb(173, 61, 116);
/* oklch */ color: oklch(53.3% 0.156 353.3);
Tailwind
colors: {
  custom: {
    50: '#c9799c',
    500: '#ad3d74',
    950: '#000000',
  },
}
SCSS
$custom: #ad3d74;
$custom-light: #c9799c;
$custom-dark: #000000;
JSON
{
  "hex": "#ad3d74",
  "rgb": {
    "r": 173,
    "g": 61,
    "b": 116
  },
  "hsl": {
    "h": 330.536,
    "s": 47.863,
    "l": 45.882
  },
  "oklch": {
    "l": 0.53331,
    "c": 0.15618,
    "h": 353.3
  },
  "luminance": 0.13483
}

Semantic roles & 50–950 ramp

primary
#AD3D74
secondary
#84C2A3
accent
#D79550
background
#FCF7F9
surface
#F9EEF2
border
#D2C9CC
text
#140A0E
muted
#827C7E

Preview Lab

Preview with #AD3D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD3D74 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva