#AD3D74#AD3D74

#AD3D74 is a mid, vivid pink. Relative luminance 0.135; OKLCH L 53.3% C 0.156 H 353.3°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX	#AD3D74
RGB	rgb(173, 61, 116)
HSL	hsl(331, 48%, 46%)
HSV	hsv(331, 65%, 68%)
CMYK	cmyk(0%, 64.7%, 32.9%, 32.2%)
CIE-LAB	lab(43.49, 50.85, -7.13)
CIE-LCH	lch(43.49, 51.35, 352.02°)
OKLab	oklab(53.33% 0.1551 -0.0182)
OKLCH	oklch(53.33% 0.156 353.3)
XYZ	xyz(22.0559, 13.4851, 17.9610)
Luminance	0.1348 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3D74 #3DAD76

analogous

#AD3DAC #AD3D74 #AD3E3D

triadic

#AD3D74 #74AD3D #3D74AD

tetradic

#AD3D74 #ACAD3D #3DAD76 #3E3DAD

square

#AD3D74 #ACAD3D #3DAD76 #3E3DAD

split-complementary

#AD3D74 #3DAD3E #3DACAD

monochromatic

#531D37 #802D56 #AD3D74 #C76093 #D78DB2

Accessibility & contrast

On white

5.68

#AD3D74 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#AD3D74 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3D74

5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3D74	#FFFFFF	#000000	##FFFFFF
##AD3D74	1.00	5.68	3.70	5.68
#FFFFFF	5.68	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E5A76

Deuteranopia (green-blind)

#6D6E71

Tritanopia (blue-blind)

#BA3653

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3d74;
/* rgb */ color: rgb(173, 61, 116);
/* oklch */ color: oklch(53.3% 0.156 353.3);

Tailwind

colors: {
  custom: {
    50: '#c9799c',
    500: '#ad3d74',
    950: '#000000',
  },
}

SCSS

$custom: #ad3d74;
$custom-light: #c9799c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3d74",
  "rgb": {
    "r": 173,
    "g": 61,
    "b": 116
  },
  "hsl": {
    "h": 330.536,
    "s": 47.863,
    "l": 45.882
  },
  "oklch": {
    "l": 0.53331,
    "c": 0.15618,
    "h": 353.3
  },
  "luminance": 0.13483
}

Semantic roles & 50–950 ramp

primary

#AD3D74

secondary

#84C2A3

accent

#D79550

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#140A0E

muted

#827C7E

Preview Lab

Preview with #AD3D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →