#AD3D44#AD3D44

#AD3D44 is a mid, vivid red. Relative luminance 0.126; OKLCH L 52.0% C 0.146 H 20.2°. Best body text is #FFFFFF at 5.95:1 contrast (WCAG AA passes).

Color values

HEX#AD3D44
RGBrgb(173, 61, 68)
HSLhsl(356, 48%, 46%)
HSVhsv(356, 65%, 68%)
CMYKcmyk(0%, 64.7%, 60.7%, 32.2%)
CIE-LABlab(42.22, 46.19, 20.80)
CIE-LCHlch(42.22, 50.66, 24.25°)
OKLaboklab(51.97% 0.1373 0.0505)
OKLCHoklch(51.97% 0.146 20.2)
XYZxyz(19.9476, 12.6418, 6.8574)
Luminance0.1264 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD3D44 #3DADA6
analogous
#AD3D7C #AD3D44 #AD6E3D
triadic
#AD3D44 #44AD3D #3D44AD
tetradic
#AD3D44 #7CAD3D #3DADA6 #6E3DAD
square
#AD3D44 #7CAD3D #3DADA6 #6E3DAD
split-complementary
#AD3D44 #3DAD6E #3D7CAD
monochromatic
#531D20 #802D32 #AD3D44 #C76067 #D78D92

Accessibility & contrast

On white

5.95
#AD3D44 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.53
#AD3D44 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3D44
5.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD3D44#FFFFFF#000000##FFFFFF
##AD3D441.005.953.535.95
#FFFFFF5.951.0021.001.00
#0000003.5321.001.0021.00
##FFFFFF5.951.0021.001.00

Color blindness preview

Protanopia (red-blind)
#595543
Deuteranopia (green-blind)
#766C41
Tritanopia (blue-blind)
#BD2640
Achromatopsia (no color)
#646464

Design tokens & code

CSS
--color: #ad3d44;
/* rgb */ color: rgb(173, 61, 68);
/* oklch */ color: oklch(52.0% 0.146 20.2);
Tailwind
colors: {
  custom: {
    50: '#cc7877',
    500: '#ad3d44',
    950: '#000000',
  },
}
SCSS
$custom: #ad3d44;
$custom-light: #cc7877;
$custom-dark: #000000;
JSON
{
  "hex": "#ad3d44",
  "rgb": {
    "r": 173,
    "g": 61,
    "b": 68
  },
  "hsl": {
    "h": 356.25,
    "s": 47.863,
    "l": 45.882
  },
  "oklch": {
    "l": 0.51974,
    "c": 0.14629,
    "h": 20.2
  },
  "luminance": 0.12639
}

Semantic roles & 50–950 ramp

primary
#AD3D44
secondary
#84C2BE
accent
#D7CF50
background
#FDF7F7
surface
#FAEEED
border
#D3C9C8
text
#140908
muted
#837B7B

Preview Lab

Preview with #AD3D44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD3D44 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva