#AD3D44#AD3D44

#AD3D44 is a mid, vivid red. Relative luminance 0.126; OKLCH L 52.0% C 0.146 H 20.2°. Best body text is #FFFFFF at 5.95:1 contrast (WCAG AA passes).

Color values

HEX	#AD3D44
RGB	rgb(173, 61, 68)
HSL	hsl(356, 48%, 46%)
HSV	hsv(356, 65%, 68%)
CMYK	cmyk(0%, 64.7%, 60.7%, 32.2%)
CIE-LAB	lab(42.22, 46.19, 20.80)
CIE-LCH	lch(42.22, 50.66, 24.25°)
OKLab	oklab(51.97% 0.1373 0.0505)
OKLCH	oklch(51.97% 0.146 20.2)
XYZ	xyz(19.9476, 12.6418, 6.8574)
Luminance	0.1264 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3D44 #3DADA6

analogous

#AD3D7C #AD3D44 #AD6E3D

triadic

#AD3D44 #44AD3D #3D44AD

tetradic

#AD3D44 #7CAD3D #3DADA6 #6E3DAD

square

#AD3D44 #7CAD3D #3DADA6 #6E3DAD

split-complementary

#AD3D44 #3DAD6E #3D7CAD

monochromatic

#531D20 #802D32 #AD3D44 #C76067 #D78D92

Accessibility & contrast

On white

5.95

#AD3D44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.53

#AD3D44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3D44

5.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3D44	#FFFFFF	#000000	##FFFFFF
##AD3D44	1.00	5.95	3.53	5.95
#FFFFFF	5.95	1.00	21.00	1.00
#000000	3.53	21.00	1.00	21.00
##FFFFFF	5.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#595543

Deuteranopia (green-blind)

#766C41

Tritanopia (blue-blind)

#BD2640

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3d44;
/* rgb */ color: rgb(173, 61, 68);
/* oklch */ color: oklch(52.0% 0.146 20.2);

Tailwind

colors: {
  custom: {
    50: '#cc7877',
    500: '#ad3d44',
    950: '#000000',
  },
}

SCSS

$custom: #ad3d44;
$custom-light: #cc7877;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3d44",
  "rgb": {
    "r": 173,
    "g": 61,
    "b": 68
  },
  "hsl": {
    "h": 356.25,
    "s": 47.863,
    "l": 45.882
  },
  "oklch": {
    "l": 0.51974,
    "c": 0.14629,
    "h": 20.2
  },
  "luminance": 0.12639
}

Semantic roles & 50–950 ramp

primary

#AD3D44

secondary

#84C2BE

accent

#D7CF50

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140908

muted

#837B7B

Preview Lab

Preview with #AD3D44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →