#AD3D29#AD3D29

#AD3D29 is a mid, vivid red. Relative luminance 0.124; OKLCH L 51.5% C 0.151 H 32.4°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX#AD3D29
RGBrgb(173, 61, 41)
HSLhsl(9, 62%, 42%)
HSVhsv(9, 76%, 68%)
CMYKcmyk(0%, 64.7%, 76.3%, 32.2%)
CIE-LABlab(41.82, 44.68, 36.27)
CIE-LCHlch(41.82, 57.55, 39.07°)
OKLaboklab(51.55% 0.1272 0.0806)
OKLCHoklch(51.55% 0.151 32.4)
XYZxyz(19.3047, 12.3846, 3.4713)
Luminance0.1238 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD3D29 #2999AD
analogous
#AD2957 #AD3D29 #AD7F29
triadic
#AD3D29 #29AD3D #3D29AD
tetradic
#AD3D29 #57AD29 #2999AD #7F29AD
square
#AD3D29 #57AD29 #2999AD #7F29AD
split-complementary
#AD3D29 #29AD7F #2957AD
monochromatic
#4A1A12 #7C2C1D #AD3D29 #D25741 #DE8373

Accessibility & contrast

On white

6.04
#AD3D29 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.48
#AD3D29 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3D29
6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD3D29#FFFFFF#000000##FFFFFF
##AD3D291.006.043.486.04
#FFFFFF6.041.0021.001.00
#0000003.4821.001.0021.00
##FFFFFF6.041.0021.001.00

Color blindness preview

Protanopia (red-blind)
#5C5326
Deuteranopia (green-blind)
#786C25
Tritanopia (blue-blind)
#BE1F39
Achromatopsia (no color)
#636363

Design tokens & code

CSS
--color: #ad3d29;
/* rgb */ color: rgb(173, 61, 41);
/* oklch */ color: oklch(51.5% 0.151 32.4);
Tailwind
colors: {
  custom: {
    50: '#cd7864',
    500: '#ad3d29',
    950: '#000000',
  },
}
SCSS
$custom: #ad3d29;
$custom-light: #cd7864;
$custom-dark: #000000;
JSON
{
  "hex": "#ad3d29",
  "rgb": {
    "r": 173,
    "g": 61,
    "b": 41
  },
  "hsl": {
    "h": 9.091,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51548,
    "c": 0.15054,
    "h": 32.4
  },
  "luminance": 0.12382
}

Semantic roles & 50–950 ramp

primary
#AD3D29
secondary
#6DB8C5
accent
#CCE543
background
#FDF7F6
surface
#FBEEEB
border
#D4C9C6
text
#150905
muted
#837B7A

Preview Lab

Preview with #AD3D29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD3D29 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva