#AD3D29#AD3D29

#AD3D29 is a mid, vivid red. Relative luminance 0.124; OKLCH L 51.5% C 0.151 H 32.4°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX	#AD3D29
RGB	rgb(173, 61, 41)
HSL	hsl(9, 62%, 42%)
HSV	hsv(9, 76%, 68%)
CMYK	cmyk(0%, 64.7%, 76.3%, 32.2%)
CIE-LAB	lab(41.82, 44.68, 36.27)
CIE-LCH	lch(41.82, 57.55, 39.07°)
OKLab	oklab(51.55% 0.1272 0.0806)
OKLCH	oklch(51.55% 0.151 32.4)
XYZ	xyz(19.3047, 12.3846, 3.4713)
Luminance	0.1238 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3D29 #2999AD

analogous

#AD2957 #AD3D29 #AD7F29

triadic

#AD3D29 #29AD3D #3D29AD

tetradic

#AD3D29 #57AD29 #2999AD #7F29AD

square

#AD3D29 #57AD29 #2999AD #7F29AD

split-complementary

#AD3D29 #29AD7F #2957AD

monochromatic

#4A1A12 #7C2C1D #AD3D29 #D25741 #DE8373

Accessibility & contrast

On white

6.04

#AD3D29 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#AD3D29 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3D29

6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3D29	#FFFFFF	#000000	##FFFFFF
##AD3D29	1.00	6.04	3.48	6.04
#FFFFFF	6.04	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5326

Deuteranopia (green-blind)

#786C25

Tritanopia (blue-blind)

#BE1F39

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3d29;
/* rgb */ color: rgb(173, 61, 41);
/* oklch */ color: oklch(51.5% 0.151 32.4);

Tailwind

colors: {
  custom: {
    50: '#cd7864',
    500: '#ad3d29',
    950: '#000000',
  },
}

SCSS

$custom: #ad3d29;
$custom-light: #cd7864;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3d29",
  "rgb": {
    "r": 173,
    "g": 61,
    "b": 41
  },
  "hsl": {
    "h": 9.091,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51548,
    "c": 0.15054,
    "h": 32.4
  },
  "luminance": 0.12382
}

Semantic roles & 50–950 ramp

primary

#AD3D29

secondary

#6DB8C5

accent

#CCE543

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150905

muted

#837B7A

Preview Lab

Preview with #AD3D29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →