#AD3D28#AD3D28

#AD3D28 is a mid, vivid red. Relative luminance 0.124; OKLCH L 51.5% C 0.151 H 32.7°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX	#AD3D28
RGB	rgb(173, 61, 40)
HSL	hsl(9, 62%, 42%)
HSV	hsv(9, 77%, 68%)
CMYK	cmyk(0%, 64.7%, 76.9%, 32.2%)
CIE-LAB	lab(41.81, 44.64, 36.81)
CIE-LCH	lch(41.81, 57.86, 39.51°)
OKLab	oklab(51.54% 0.1268 0.0815)
OKLCH	oklch(51.54% 0.151 32.7)
XYZ	xyz(19.2874, 12.3777, 3.3806)
Luminance	0.1237 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3D28 #2898AD

analogous

#AD2856 #AD3D28 #AD8028

triadic

#AD3D28 #28AD3D #3D28AD

tetradic

#AD3D28 #56AD28 #2898AD #8028AD

square

#AD3D28 #56AD28 #2898AD #8028AD

split-complementary

#AD3D28 #28AD80 #2856AD

monochromatic

#4A1A11 #7B2B1D #AD3D28 #D3573F #DE8271

Accessibility & contrast

On white

6.04

#AD3D28 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#AD3D28 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3D28

6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3D28	#FFFFFF	#000000	##FFFFFF
##AD3D28	1.00	6.04	3.48	6.04
#FFFFFF	6.04	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5325

Deuteranopia (green-blind)

#786C24

Tritanopia (blue-blind)

#BE1F39

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3d28;
/* rgb */ color: rgb(173, 61, 40);
/* oklch */ color: oklch(51.5% 0.151 32.7);

Tailwind

colors: {
  custom: {
    50: '#cd7863',
    500: '#ad3d28',
    950: '#000000',
  },
}

SCSS

$custom: #ad3d28;
$custom-light: #cd7863;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3d28",
  "rgb": {
    "r": 173,
    "g": 61,
    "b": 40
  },
  "hsl": {
    "h": 9.474,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.51537,
    "c": 0.15076,
    "h": 32.7
  },
  "luminance": 0.12375
}

Semantic roles & 50–950 ramp

primary

#AD3D28

secondary

#6CB7C5

accent

#CCE642

background

#FDF7F5

surface

#FBEEEA

border

#D4C9C6

text

#150905

muted

#837B79

Preview Lab

Preview with #AD3D28

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →