#AD3D1E#AD3D1E
#AD3D1E is a mid, vivid red. Relative luminance 0.123; OKLCH L 51.4% C 0.153 H 35.9°. Best body text is #FFFFFF at 6.06:1 contrast (WCAG AA passes).
Color values
| HEX | #AD3D1E |
|---|---|
| RGB | rgb(173, 61, 30) |
| HSL | hsl(13, 70%, 40%) |
| HSV | hsv(13, 83%, 68%) |
| CMYK | cmyk(0%, 64.7%, 82.7%, 32.2%) |
| CIE-LAB | lab(41.72, 44.28, 41.94) |
| CIE-LCH | lch(41.72, 60.99, 43.44°) |
| OKLab | oklab(51.44% 0.1239 0.0896) |
| OKLCH | oklch(51.44% 0.153 35.9) |
| XYZ | xyz(19.1388, 12.3183, 2.5979) |
| Luminance | 0.1231 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rusty Red
#AF2F0D
ΔE00 2.70
Rust (survey)
#A83C09
ΔE00 4.05
Rust Red
#AA2704
ΔE00 4.24
Brick
#A03623
ΔE00 4.28
Rust
#B7410E
ΔE00 4.34
Brownish Red
#9E3623
ΔE00 4.57
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD3D1E #1E8EAD
analogous
#AD1E47 #AD3D1E #AD851E
triadic
#AD3D1E #1EAD3D #3D1EAD
tetradic
#AD3D1E #47AD1E #1E8EAD #851EAD
square
#AD3D1E #47AD1E #1E8EAD #851EAD
split-complementary
#AD3D1E #1EAD85 #1E47AD
monochromatic
#45180C #792B15 #AD3D1E #DB532E #E47E62
Accessibility & contrast
On white
6.06
#AD3D1E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.46
#AD3D1E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD3D1E
6.06:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD3D1E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD3D1E | 1.00 | 6.06 | 3.46 | 6.06 |
| #FFFFFF | 6.06 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.46 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.06 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5D5319
Deuteranopia (green-blind)
#796C19
Tritanopia (blue-blind)
#BF1D37
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #ad3d1e; /* rgb */ color: rgb(173, 61, 30); /* oklch */ color: oklch(51.4% 0.153 35.9);
Tailwind
colors: {
custom: {
50: '#ce785d',
500: '#ad3d1e',
950: '#000000',
},
}SCSS
$custom: #ad3d1e; $custom-light: #ce785d; $custom-dark: #000000;
JSON
{
"hex": "#ad3d1e",
"rgb": {
"r": 173,
"g": 61,
"b": 30
},
"hsl": {
"h": 13.007,
"s": 70.443,
"l": 39.804
},
"oklch": {
"l": 0.51437,
"c": 0.15288,
"h": 35.9
},
"luminance": 0.12315
}Semantic roles & 50–950 ramp
primary
#AD3D1E
secondary
#5EB1C8
accent
#C6ED3B
background
#FDF7F5
surface
#FBEDE9
border
#D4C8C5
text
#150904
muted
#837B79