#AD3CA0#AD3CA0

#AD3CA0 is a mid, vivid purple. Relative luminance 0.147; OKLCH L 55.2% C 0.186 H 332.7°. Best body text is #FFFFFF at 5.34:1 contrast (WCAG AA passes).

Color values

HEX	#AD3CA0
RGB	rgb(173, 60, 160)
HSL	hsl(307, 48%, 46%)
HSV	hsv(307, 65%, 68%)
CMYK	cmyk(0%, 65.3%, 7.5%, 32.2%)
CIE-LAB	lab(45.16, 57.57, -31.23)
CIE-LCH	lch(45.16, 65.50, 331.52°)
OKLab	oklab(55.16% 0.1655 -0.0855)
OKLCH	oklch(55.16% 0.186 332.7)
XYZ	xyz(25.1947, 14.6560, 34.7528)
Luminance	0.1465 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3CA0 #3CAD49

analogous

#813CAD #AD3CA0 #AD3C67

triadic

#AD3CA0 #A0AD3C #3CA0AD

tetradic

#AD3CA0 #AD813C #3CAD49 #3C67AD

square

#AD3CA0 #AD813C #3CAD49 #3C67AD

split-complementary

#AD3CA0 #67AD3C #3CAD81

monochromatic

#521C4C #802C76 #AD3CA0 #C75FBB #D78CCF

Accessibility & contrast

On white

5.34

#AD3CA0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#AD3CA0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3CA0

5.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3CA0	#FFFFFF	#000000	##FFFFFF
##AD3CA0	1.00	5.34	3.93	5.34
#FFFFFF	5.34	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3861A3

Deuteranopia (green-blind)

#5E719D

Tritanopia (blue-blind)

#B44669

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad3ca0;
/* rgb */ color: rgb(173, 60, 160);
/* oklch */ color: oklch(55.2% 0.186 332.7);

Tailwind

colors: {
  custom: {
    50: '#c97abc',
    500: '#ad3ca0',
    950: '#000000',
  },
}

SCSS

$custom: #ad3ca0;
$custom-light: #c97abc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3ca0",
  "rgb": {
    "r": 173,
    "g": 60,
    "b": 160
  },
  "hsl": {
    "h": 306.903,
    "s": 48.498,
    "l": 45.686
  },
  "oklch": {
    "l": 0.55155,
    "c": 0.18629,
    "h": 332.7
  },
  "luminance": 0.14654
}

Semantic roles & 50–950 ramp

primary

#AD3CA0

secondary

#83C28A

accent

#D85F50

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140A12

muted

#827C81

Preview Lab

Preview with #AD3CA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →