#AD3C40#AD3C40

#AD3C40 is a mid, vivid red. Relative luminance 0.125; OKLCH L 51.8% C 0.148 H 21.9°. Best body text is #FFFFFF at 6.00:1 contrast (WCAG AA passes).

Color values

HEX	#AD3C40
RGB	rgb(173, 60, 64)
HSL	hsl(358, 48%, 46%)
HSV	hsv(358, 65%, 68%)
CMYK	cmyk(0%, 65.3%, 63%, 32.2%)
CIE-LAB	lab(41.98, 46.36, 22.95)
CIE-LCH	lch(41.98, 51.73, 26.34°)
OKLab	oklab(51.77% 0.1371 0.0551)
OKLCH	oklch(51.77% 0.148 21.9)
XYZ	xyz(19.7768, 12.4888, 6.2187)
Luminance	0.1249 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3C40 #3CADA9

analogous

#AD3C78 #AD3C40 #AD703C

triadic

#AD3C40 #40AD3C #3C40AD

tetradic

#AD3C40 #78AD3C #3CADA9 #703CAD

square

#AD3C40 #78AD3C #3CADA9 #703CAD

split-complementary

#AD3C40 #3CAD70 #3C78AD

monochromatic

#521C1E #802C2F #AD3C40 #C75F62 #D78C8F

Accessibility & contrast

On white

6.00

#AD3C40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.50

#AD3C40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3C40

6.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3C40	#FFFFFF	#000000	##FFFFFF
##AD3C40	1.00	6.00	3.50	6.00
#FFFFFF	6.00	1.00	21.00	1.00
#000000	3.50	21.00	1.00	21.00
##FFFFFF	6.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59543F

Deuteranopia (green-blind)

#766C3D

Tritanopia (blue-blind)

#BE233E

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3c40;
/* rgb */ color: rgb(173, 60, 64);
/* oklch */ color: oklch(51.8% 0.148 21.9);

Tailwind

colors: {
  custom: {
    50: '#cc7874',
    500: '#ad3c40',
    950: '#000000',
  },
}

SCSS

$custom: #ad3c40;
$custom-light: #cc7874;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3c40",
  "rgb": {
    "r": 173,
    "g": 60,
    "b": 64
  },
  "hsl": {
    "h": 357.876,
    "s": 48.498,
    "l": 45.686
  },
  "oklch": {
    "l": 0.51774,
    "c": 0.14773,
    "h": 21.9
  },
  "luminance": 0.12486
}

Semantic roles & 50–950 ramp

primary

#AD3C40

secondary

#83C2C0

accent

#D8D350

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#150908

muted

#837B7B

Preview Lab

Preview with #AD3C40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →