#AD3C29#AD3C29

#AD3C29 is a mid, vivid red. Relative luminance 0.123; OKLCH L 51.4% C 0.152 H 32.0°. Best body text is #FFFFFF at 6.08:1 contrast (WCAG AA passes).

Color values

HEX	#AD3C29
RGB	rgb(173, 60, 41)
HSL	hsl(9, 62%, 42%)
HSV	hsv(9, 76%, 68%)
CMYK	cmyk(0%, 65.3%, 76.3%, 32.2%)
CIE-LAB	lab(41.66, 45.12, 36.10)
CIE-LCH	lch(41.66, 57.78, 38.66°)
OKLab	oklab(51.42% 0.1285 0.0802)
OKLCH	oklch(51.42% 0.152 32)
XYZ	xyz(19.2518, 12.2788, 3.4537)
Luminance	0.1228 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3C29 #299AAD

analogous

#AD2958 #AD3C29 #AD7E29

triadic

#AD3C29 #29AD3C #3C29AD

tetradic

#AD3C29 #58AD29 #299AAD #7E29AD

square

#AD3C29 #58AD29 #299AAD #7E29AD

split-complementary

#AD3C29 #29AD7E #2958AD

monochromatic

#4A1A12 #7C2B1D #AD3C29 #D25641 #DE8273

Accessibility & contrast

On white

6.08

#AD3C29 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.46

#AD3C29 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3C29

6.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3C29	#FFFFFF	#000000	##FFFFFF
##AD3C29	1.00	6.08	3.46	6.08
#FFFFFF	6.08	1.00	21.00	1.00
#000000	3.46	21.00	1.00	21.00
##FFFFFF	6.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5326

Deuteranopia (green-blind)

#786B25

Tritanopia (blue-blind)

#BE1D38

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad3c29;
/* rgb */ color: rgb(173, 60, 41);
/* oklch */ color: oklch(51.4% 0.152 32.0);

Tailwind

colors: {
  custom: {
    50: '#cd7764',
    500: '#ad3c29',
    950: '#000000',
  },
}

SCSS

$custom: #ad3c29;
$custom-light: #cd7764;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3c29",
  "rgb": {
    "r": 173,
    "g": 60,
    "b": 41
  },
  "hsl": {
    "h": 8.636,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51424,
    "c": 0.15151,
    "h": 32
  },
  "luminance": 0.12276
}

Semantic roles & 50–950 ramp

primary

#AD3C29

secondary

#6DB8C5

accent

#CDE543

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150905

muted

#837B7A

Preview Lab

Preview with #AD3C29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →