#AD3AA4#AD3AA4

#AD3AA4 is a mid, vivid purple. Relative luminance 0.146; OKLCH L 55.2% C 0.192 H 331.1°. Best body text is #FFFFFF at 5.36:1 contrast (WCAG AA passes).

Color values

HEX	#AD3AA4
RGB	rgb(173, 58, 164)
HSL	hsl(305, 50%, 45%)
HSV	hsv(305, 66%, 68%)
CMYK	cmyk(0%, 66.5%, 5.2%, 32.2%)
CIE-LAB	lab(45.07, 59.02, -33.75)
CIE-LCH	lch(45.07, 67.99, 330.23°)
OKLab	oklab(55.16% 0.1682 -0.0928)
OKLCH	oklch(55.16% 0.192 331.1)
XYZ	xyz(25.4474, 14.5926, 36.5911)
Luminance	0.1459 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3AA4 #3AAD43

analogous

#7D3AAD #AD3AA4 #AD3A6A

triadic

#AD3AA4 #A4AD3A #3AA4AD

tetradic

#AD3AA4 #AD7D3A #3AAD43 #3A6AAD

square

#AD3AA4 #AD7D3A #3AAD43 #3A6AAD

split-complementary

#AD3AA4 #6AAD3A #3AAD7D

monochromatic

#511B4D #7F2B79 #AD3AA4 #C85CC0 #D88AD2

Accessibility & contrast

On white

5.36

#AD3AA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.92

#AD3AA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3AA4

5.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3AA4	#FFFFFF	#000000	##FFFFFF
##AD3AA4	1.00	5.36	3.92	5.36
#FFFFFF	5.36	1.00	21.00	1.00
#000000	3.92	21.00	1.00	21.00
##FFFFFF	5.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3260A7

Deuteranopia (green-blind)

#5B70A1

Tritanopia (blue-blind)

#B4466A

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad3aa4;
/* rgb */ color: rgb(173, 58, 164);
/* oklch */ color: oklch(55.2% 0.192 331.1);

Tailwind

colors: {
  custom: {
    50: '#c979bf',
    500: '#ad3aa4',
    950: '#000000',
  },
}

SCSS

$custom: #ad3aa4;
$custom-light: #c979bf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3aa4",
  "rgb": {
    "r": 173,
    "g": 58,
    "b": 164
  },
  "hsl": {
    "h": 304.696,
    "s": 49.784,
    "l": 45.294
  },
  "oklch": {
    "l": 0.55155,
    "c": 0.19206,
    "h": 331.1
  },
  "luminance": 0.14591
}

Semantic roles & 50–950 ramp

primary

#AD3AA4

secondary

#81C286

accent

#D9594E

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140A12

muted

#827C81

Preview Lab

Preview with #AD3AA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →