#AD3A7C#AD3A7C

#AD3A7C is a mid, vivid pink. Relative luminance 0.134; OKLCH L 53.3% C 0.164 H 348.7°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#AD3A7C
RGB	rgb(173, 58, 124)
HSL	hsl(326, 50%, 45%)
HSV	hsv(326, 66%, 68%)
CMYK	cmyk(0%, 66.5%, 28.3%, 32.2%)
CIE-LAB	lab(43.31, 53.12, -12.30)
CIE-LCH	lch(43.31, 54.53, 346.96°)
OKLab	oklab(53.3% 0.1613 -0.0322)
OKLCH	oklch(53.3% 0.164 348.7)
XYZ	xyz(22.3857, 13.3679, 20.4662)
Luminance	0.1337 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3A7C #3AAD6B

analogous

#A43AAD #AD3A7C #AD3A42

triadic

#AD3A7C #7CAD3A #3A7CAD

tetradic

#AD3A7C #ADA43A #3AAD6B #3A42AD

square

#AD3A7C #ADA43A #3AAD6B #3A42AD

split-complementary

#AD3A7C #42AD3A #3AADA4

monochromatic

#511B3A #7F2B5B #AD3A7C #C85C9A #D88AB6

Accessibility & contrast

On white

5.72

#AD3A7C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#AD3A7C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3A7C

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3A7C	#FFFFFF	#000000	##FFFFFF
##AD3A7C	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#495A7E

Deuteranopia (green-blind)

#6A6E79

Tritanopia (blue-blind)

#B93656

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3a7c;
/* rgb */ color: rgb(173, 58, 124);
/* oklch */ color: oklch(53.3% 0.164 348.7);

Tailwind

colors: {
  custom: {
    50: '#c978a2',
    500: '#ad3a7c',
    950: '#000000',
  },
}

SCSS

$custom: #ad3a7c;
$custom-light: #c978a2;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3a7c",
  "rgb": {
    "r": 173,
    "g": 58,
    "b": 124
  },
  "hsl": {
    "h": 325.565,
    "s": 49.784,
    "l": 45.294
  },
  "oklch": {
    "l": 0.53298,
    "c": 0.16449,
    "h": 348.7
  },
  "luminance": 0.13366
}

Semantic roles & 50–950 ramp

primary

#AD3A7C

secondary

#81C29D

accent

#D98A4E

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#14090F

muted

#827B7E

Preview Lab

Preview with #AD3A7C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →