#AD3A74#AD3A74

#AD3A74 is a mid, vivid pink. Relative luminance 0.132; OKLCH L 53.0% C 0.160 H 352.8°. Best body text is #FFFFFF at 5.78:1 contrast (WCAG AA passes).

Color values

HEX	#AD3A74
RGB	rgb(173, 58, 116)
HSL	hsl(330, 50%, 45%)
HSV	hsv(330, 66%, 68%)
CMYK	cmyk(0%, 66.5%, 32.9%, 32.2%)
CIE-LAB	lab(43.02, 52.12, -7.82)
CIE-LCH	lch(43.02, 52.70, 351.47°)
OKLab	oklab(52.99% 0.1591 -0.0201)
OKLCH	oklch(52.99% 0.16 352.8)
XYZ	xyz(21.9002, 13.1737, 17.9091)
Luminance	0.1317 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3A74 #3AAD73

analogous

#AC3AAD #AD3A74 #AD3A3A

triadic

#AD3A74 #74AD3A #3A74AD

tetradic

#AD3A74 #ADAC3A #3AAD73 #3A3AAD

square

#AD3A74 #ADAC3A #3AAD73 #3A3AAD

split-complementary

#AD3A74 #3AAD3A #3AADAC

monochromatic

#511B37 #7F2B55 #AD3A74 #C85C93 #D88AB1

Accessibility & contrast

On white

5.78

#AD3A74 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.63

#AD3A74 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3A74

5.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3A74	#FFFFFF	#000000	##FFFFFF
##AD3A74	1.00	5.78	3.63	5.78
#FFFFFF	5.78	1.00	21.00	1.00
#000000	3.63	21.00	1.00	21.00
##FFFFFF	5.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C5876

Deuteranopia (green-blind)

#6C6D71

Tritanopia (blue-blind)

#BA3252

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3a74;
/* rgb */ color: rgb(173, 58, 116);
/* oklch */ color: oklch(53.0% 0.160 352.8);

Tailwind

colors: {
  custom: {
    50: '#c9789c',
    500: '#ad3a74',
    950: '#000000',
  },
}

SCSS

$custom: #ad3a74;
$custom-light: #c9789c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3a74",
  "rgb": {
    "r": 173,
    "g": 58,
    "b": 116
  },
  "hsl": {
    "h": 329.739,
    "s": 49.784,
    "l": 45.294
  },
  "oklch": {
    "l": 0.5299,
    "c": 0.16032,
    "h": 352.8
  },
  "luminance": 0.13171
}

Semantic roles & 50–950 ramp

primary

#AD3A74

secondary

#81C2A1

accent

#D9934E

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3A74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →