#AD3A49#AD3A49

#AD3A49 is a mid, vivid red. Relative luminance 0.124; OKLCH L 51.7% C 0.150 H 16.5°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX	#AD3A49
RGB	rgb(173, 58, 73)
HSL	hsl(352, 50%, 45%)
HSV	hsv(352, 66%, 68%)
CMYK	cmyk(0%, 66.5%, 57.8%, 32.2%)
CIE-LAB	lab(41.84, 47.86, 17.21)
CIE-LCH	lch(41.84, 50.86, 19.78°)
OKLab	oklab(51.72% 0.1434 0.0425)
OKLCH	oklch(51.72% 0.15 16.5)
XYZ	xyz(19.9511, 12.3941, 7.6437)
Luminance	0.1239 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3A49 #3AAD9E

analogous

#AD3A82 #AD3A49 #AD643A

triadic

#AD3A49 #49AD3A #3A49AD

tetradic

#AD3A49 #82AD3A #3AAD9E #643AAD

square

#AD3A49 #82AD3A #3AAD9E #643AAD

split-complementary

#AD3A49 #3AAD64 #3A82AD

monochromatic

#511B22 #7F2B36 #AD3A49 #C85C6A #D88A94

Accessibility & contrast

On white

6.04

#AD3A49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#AD3A49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3A49

6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3A49	#FFFFFF	#000000	##FFFFFF
##AD3A49	1.00	6.04	3.48	6.04
#FFFFFF	6.04	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#575449

Deuteranopia (green-blind)

#746C46

Tritanopia (blue-blind)

#BD2340

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3a49;
/* rgb */ color: rgb(173, 58, 73);
/* oklch */ color: oklch(51.7% 0.150 16.5);

Tailwind

colors: {
  custom: {
    50: '#cb777b',
    500: '#ad3a49',
    950: '#000000',
  },
}

SCSS

$custom: #ad3a49;
$custom-light: #cb777b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3a49",
  "rgb": {
    "r": 173,
    "g": 58,
    "b": 73
  },
  "hsl": {
    "h": 352.174,
    "s": 49.784,
    "l": 45.294
  },
  "oklch": {
    "l": 0.5172,
    "c": 0.1496,
    "h": 16.5
  },
  "luminance": 0.12391
}

Semantic roles & 50–950 ramp

primary

#AD3A49

secondary

#81C2BA

accent

#D9C74E

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#140909

muted

#837B7B

Preview Lab

Preview with #AD3A49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →