#AD39B4#AD39B4

#AD39B4 is a mid, highly saturated purple. Relative luminance 0.151; OKLCH L 55.9% C 0.206 H 325.5°. Best body text is #FFFFFF at 5.22:1 contrast (WCAG AA passes).

Color values

HEX	#AD39B4
RGB	rgb(173, 57, 180)
HSL	hsl(297, 52%, 46%)
HSV	hsv(297, 68%, 71%)
CMYK	cmyk(3.9%, 68.3%, 0%, 29.4%)
CIE-LAB	lab(45.78, 62.12, -42.09)
CIE-LCH	lch(45.78, 75.04, 325.88°)
OKLab	oklab(55.94% 0.17 -0.1169)
OKLCH	oklch(55.94% 0.206 325.5)
XYZ	xyz(26.9343, 15.1075, 44.6685)
Luminance	0.1511 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD39B4 #40B439

analogous

#7039B4 #AD39B4 #B4397E

triadic

#AD39B4 #B4AD39 #39B4AD

tetradic

#AD39B4 #B47039 #40B439 #397EB4

square

#AD39B4 #B47039 #40B439 #397EB4

split-complementary

#AD39B4 #7EB439 #39B470

monochromatic

#541C57 #802A86 #AD39B4 #C65ECC #D68DDB

Accessibility & contrast

On white

5.22

#AD39B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.02

#AD39B4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD39B4

5.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD39B4	#FFFFFF	#000000	##FFFFFF
##AD39B4	1.00	5.22	4.02	5.22
#FFFFFF	5.22	1.00	21.00	1.00
#000000	4.02	21.00	1.00	21.00
##FFFFFF	5.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1E63B8

Deuteranopia (green-blind)

#5271B1

Tritanopia (blue-blind)

#B14C72

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad39b4;
/* rgb */ color: rgb(173, 57, 180);
/* oklch */ color: oklch(55.9% 0.206 325.5);

Tailwind

colors: {
  custom: {
    50: '#c979cb',
    500: '#ad39b4',
    950: '#000000',
  },
}

SCSS

$custom: #ad39b4;
$custom-light: #c979cb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad39b4",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 180
  },
  "hsl": {
    "h": 296.585,
    "s": 51.899,
    "l": 46.471
  },
  "oklch": {
    "l": 0.55942,
    "c": 0.20628,
    "h": 325.5
  },
  "luminance": 0.15106
}

Semantic roles & 50–950 ramp

primary

#AD39B4

secondary

#87C583

accent

#DB4C55

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AD39B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →