#AD39B2#AD39B2

#AD39B2 is a mid, highly saturated purple. Relative luminance 0.150; OKLCH L 55.8% C 0.205 H 326.1°. Best body text is #FFFFFF at 5.24:1 contrast (WCAG AA passes).

Color values

HEX#AD39B2
RGBrgb(173, 57, 178)
HSLhsl(298, 51%, 46%)
HSVhsv(298, 68%, 70%)
CMYKcmyk(2.8%, 68%, 0%, 30.2%)
CIE-LABlab(45.67, 61.77, -41.09)
CIE-LCHlch(45.67, 74.19, 326.37°)
OKLaboklab(55.83% 0.1699 -0.114)
OKLCHoklch(55.83% 0.205 326.1)
XYZxyz(26.7321, 15.0266, 43.6033)
Luminance0.1502 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD39B2 #3EB239
analogous
#7039B2 #AD39B2 #B2397A
triadic
#AD39B2 #B2AD39 #39B2AD
tetradic
#AD39B2 #B27039 #3EB239 #397AB2
square
#AD39B2 #B27039 #3EB239 #397AB2
split-complementary
#AD39B2 #7AB239 #39B270
monochromatic
#531B55 #802A84 #AD39B2 #C75DCB #D78BDA

Accessibility & contrast

On white

5.24
#AD39B2 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.00
#AD39B2 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD39B2
5.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD39B2#FFFFFF#000000##FFFFFF
##AD39B21.005.244.005.24
#FFFFFF5.241.0021.001.00
#0000004.0021.001.0021.00
##FFFFFF5.241.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2163B5
Deuteranopia (green-blind)
#5371AF
Tritanopia (blue-blind)
#B14B71
Achromatopsia (no color)
#6C6C6C

Design tokens & code

CSS
--color: #ad39b2;
/* rgb */ color: rgb(173, 57, 178);
/* oklch */ color: oklch(55.8% 0.205 326.1);
Tailwind
colors: {
  custom: {
    50: '#c979c9',
    500: '#ad39b2',
    950: '#000000',
  },
}
SCSS
$custom: #ad39b2;
$custom-light: #c979c9;
$custom-dark: #000000;
JSON
{
  "hex": "#ad39b2",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 178
  },
  "hsl": {
    "h": 297.521,
    "s": 51.489,
    "l": 46.078
  },
  "oklch": {
    "l": 0.55827,
    "c": 0.20462,
    "h": 326.1
  },
  "luminance": 0.15025
}

Semantic roles & 50–950 ramp

primary
#AD39B2
secondary
#85C482
accent
#DB4D53
background
#FCF7FC
surface
#F9EEF8
border
#D2C9D1
text
#140A13
muted
#827C82

Preview Lab

Preview with #AD39B2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD39B2 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva