#AD39AA#AD39AA

#AD39AA is a mid, vivid purple. Relative luminance 0.147; OKLCH L 55.4% C 0.198 H 328.9°. Best body text is #FFFFFF at 5.33:1 contrast (WCAG AA passes).

Color values

HEX#AD39AA
RGBrgb(173, 57, 170)
HSLhsl(302, 50%, 45%)
HSVhsv(302, 67%, 68%)
CMYKcmyk(0%, 67.1%, 1.7%, 32.2%)
CIE-LABlab(45.24, 60.41, -37.05)
CIE-LCHlch(45.24, 70.86, 328.48°)
OKLaboklab(55.38% 0.1697 -0.1023)
OKLCHoklch(55.38% 0.198 328.9)
XYZxyz(25.9522, 14.7146, 39.4957)
Luminance0.1471 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD39AA #39AD3C
analogous
#7639AD #AD39AA #AD3970
triadic
#AD39AA #AAAD39 #39AAAD
tetradic
#AD39AA #AD7639 #39AD3C #3970AD
square
#AD39AA #AD7639 #39AD3C #3970AD
split-complementary
#AD39AA #70AD39 #39AD76
monochromatic
#511B50 #7F2A7D #AD39AA #C95AC6 #D888D6

Accessibility & contrast

On white

5.33
#AD39AA on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.94
#AD39AA on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD39AA
5.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD39AA#FFFFFF#000000##FFFFFF
##AD39AA1.005.333.945.33
#FFFFFF5.331.0021.001.00
#0000003.9421.001.0021.00
##FFFFFF5.331.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2B61AD
Deuteranopia (green-blind)
#5871A7
Tritanopia (blue-blind)
#B3486D
Achromatopsia (no color)
#6B6B6B

Design tokens & code

CSS
--color: #ad39aa;
/* rgb */ color: rgb(173, 57, 170);
/* oklch */ color: oklch(55.4% 0.198 328.9);
Tailwind
colors: {
  custom: {
    50: '#c979c4',
    500: '#ad39aa',
    950: '#000000',
  },
}
SCSS
$custom: #ad39aa;
$custom-light: #c979c4;
$custom-dark: #000000;
JSON
{
  "hex": "#ad39aa",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 170
  },
  "hsl": {
    "h": 301.552,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.55378,
    "c": 0.19811,
    "h": 328.9
  },
  "luminance": 0.14713
}

Semantic roles & 50–950 ramp

primary
#AD39AA
secondary
#80C281
accent
#DA514E
background
#FCF7FC
surface
#F9EEF8
border
#D2C9D1
text
#140A12
muted
#827C81

Preview Lab

Preview with #AD39AA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD39AA Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva