#AD39AA#AD39AA

#AD39AA is a mid, vivid purple. Relative luminance 0.147; OKLCH L 55.4% C 0.198 H 328.9°. Best body text is #FFFFFF at 5.33:1 contrast (WCAG AA passes).

Color values

HEX	#AD39AA
RGB	rgb(173, 57, 170)
HSL	hsl(302, 50%, 45%)
HSV	hsv(302, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 1.7%, 32.2%)
CIE-LAB	lab(45.24, 60.41, -37.05)
CIE-LCH	lch(45.24, 70.86, 328.48°)
OKLab	oklab(55.38% 0.1697 -0.1023)
OKLCH	oklch(55.38% 0.198 328.9)
XYZ	xyz(25.9522, 14.7146, 39.4957)
Luminance	0.1471 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD39AA #39AD3C

analogous

#7639AD #AD39AA #AD3970

triadic

#AD39AA #AAAD39 #39AAAD

tetradic

#AD39AA #AD7639 #39AD3C #3970AD

square

#AD39AA #AD7639 #39AD3C #3970AD

split-complementary

#AD39AA #70AD39 #39AD76

monochromatic

#511B50 #7F2A7D #AD39AA #C95AC6 #D888D6

Accessibility & contrast

On white

5.33

#AD39AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.94

#AD39AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD39AA

5.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD39AA	#FFFFFF	#000000	##FFFFFF
##AD39AA	1.00	5.33	3.94	5.33
#FFFFFF	5.33	1.00	21.00	1.00
#000000	3.94	21.00	1.00	21.00
##FFFFFF	5.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B61AD

Deuteranopia (green-blind)

#5871A7

Tritanopia (blue-blind)

#B3486D

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad39aa;
/* rgb */ color: rgb(173, 57, 170);
/* oklch */ color: oklch(55.4% 0.198 328.9);

Tailwind

colors: {
  custom: {
    50: '#c979c4',
    500: '#ad39aa',
    950: '#000000',
  },
}

SCSS

$custom: #ad39aa;
$custom-light: #c979c4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad39aa",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 170
  },
  "hsl": {
    "h": 301.552,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.55378,
    "c": 0.19811,
    "h": 328.9
  },
  "luminance": 0.14713
}

Semantic roles & 50–950 ramp

primary

#AD39AA

secondary

#80C281

accent

#DA514E

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A12

muted

#827C81

Preview Lab

Preview with #AD39AA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →