#AD398F#AD398F

#AD398F is a mid, vivid pink. Relative luminance 0.138; OKLCH L 54.0% C 0.178 H 339.7°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#AD398F
RGB	rgb(173, 57, 143)
HSL	hsl(316, 50%, 45%)
HSV	hsv(316, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 17.3%, 32.2%)
CIE-LAB	lab(43.94, 56.15, -22.92)
CIE-LCH	lch(43.94, 60.65, 337.79°)
OKLab	oklab(54.01% 0.1667 -0.0618)
OKLCH	oklch(54.01% 0.178 339.7)
XYZ	xyz(23.6552, 13.7958, 27.3983)
Luminance	0.1379 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD398F #39AD57

analogous

#9139AD #AD398F #AD3955

triadic

#AD398F #8FAD39 #398FAD

tetradic

#AD398F #AD9139 #39AD57 #3955AD

square

#AD398F #AD9139 #39AD57 #3955AD

split-complementary

#AD398F #55AD39 #39AD91

monochromatic

#511B43 #7F2A69 #AD398F #C95AAC #D888C3

Accessibility & contrast

On white

5.59

#AD398F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#AD398F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD398F

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD398F	#FFFFFF	#000000	##FFFFFF
##AD398F	1.00	5.59	3.76	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F5C92

Deuteranopia (green-blind)

#636F8C

Tritanopia (blue-blind)

#B73C5F

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad398f;
/* rgb */ color: rgb(173, 57, 143);
/* oklch */ color: oklch(54.0% 0.178 339.7);

Tailwind

colors: {
  custom: {
    50: '#c978b0',
    500: '#ad398f',
    950: '#000000',
  },
}

SCSS

$custom: #ad398f;
$custom-light: #c978b0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad398f",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 143
  },
  "hsl": {
    "h": 315.517,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.54009,
    "c": 0.17778,
    "h": 339.7
  },
  "luminance": 0.13794
}

Semantic roles & 50–950 ramp

primary

#AD398F

secondary

#80C291

accent

#DA724E

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD398F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →