#AD398C#AD398C

#AD398C is a mid, vivid pink. Relative luminance 0.137; OKLCH L 53.9% C 0.176 H 341.0°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).

Color values

HEX	#AD398C
RGB	rgb(173, 57, 140)
HSL	hsl(317, 50%, 45%)
HSV	hsv(317, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 19.1%, 32.2%)
CIE-LAB	lab(43.81, 55.72, -21.31)
CIE-LCH	lch(43.81, 59.65, 339.07°)
OKLab	oklab(53.87% 0.1662 -0.0573)
OKLCH	oklch(53.87% 0.176 341)
XYZ	xyz(23.4310, 13.7061, 26.2174)
Luminance	0.1370 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD398C #39AD5A

analogous

#9439AD #AD398C #AD3952

triadic

#AD398C #8CAD39 #398CAD

tetradic

#AD398C #AD9439 #39AD5A #3952AD

square

#AD398C #AD9439 #39AD5A #3952AD

split-complementary

#AD398C #52AD39 #39AD94

monochromatic

#511B41 #7F2A67 #AD398C #C95AA9 #D888C1

Accessibility & contrast

On white

5.61

#AD398C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#AD398C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD398C

5.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD398C	#FFFFFF	#000000	##FFFFFF
##AD398C	1.00	5.61	3.74	5.61
#FFFFFF	5.61	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#415C8E

Deuteranopia (green-blind)

#656E89

Tritanopia (blue-blind)

#B73B5D

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad398c;
/* rgb */ color: rgb(173, 57, 140);
/* oklch */ color: oklch(53.9% 0.176 341.0);

Tailwind

colors: {
  custom: {
    50: '#c978ad',
    500: '#ad398c',
    950: '#000000',
  },
}

SCSS

$custom: #ad398c;
$custom-light: #c978ad;
$custom-dark: #000000;

JSON

{
  "hex": "#ad398c",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 140
  },
  "hsl": {
    "h": 317.069,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53872,
    "c": 0.17574,
    "h": 341
  },
  "luminance": 0.13704
}

Semantic roles & 50–950 ramp

primary

#AD398C

secondary

#80C293

accent

#DA764E

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD398C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →