#AD398B#AD398B

#AD398B is a mid, vivid pink. Relative luminance 0.137; OKLCH L 53.8% C 0.175 H 341.4°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).

Color values

HEX	#AD398B
RGB	rgb(173, 57, 139)
HSL	hsl(318, 50%, 45%)
HSV	hsv(318, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 19.7%, 32.2%)
CIE-LAB	lab(43.77, 55.57, -20.77)
CIE-LCH	lch(43.77, 59.33, 339.51°)
OKLab	oklab(53.83% 0.166 -0.0557)
OKLCH	oklch(53.83% 0.175 341.4)
XYZ	xyz(23.3576, 13.6768, 25.8308)
Luminance	0.1368 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD398B #39AD5B

analogous

#9539AD #AD398B #AD3951

triadic

#AD398B #8BAD39 #398BAD

tetradic

#AD398B #AD9539 #39AD5B #3951AD

square

#AD398B #AD9539 #39AD5B #3951AD

split-complementary

#AD398B #51AD39 #39AD95

monochromatic

#511B41 #7F2A66 #AD398B #C95AA8 #D888C1

Accessibility & contrast

On white

5.62

#AD398B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#AD398B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD398B

5.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD398B	#FFFFFF	#000000	##FFFFFF
##AD398B	1.00	5.62	3.74	5.62
#FFFFFF	5.62	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#425B8D

Deuteranopia (green-blind)

#656E88

Tritanopia (blue-blind)

#B73B5D

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad398b;
/* rgb */ color: rgb(173, 57, 139);
/* oklch */ color: oklch(53.8% 0.175 341.4);

Tailwind

colors: {
  custom: {
    50: '#c978ad',
    500: '#ad398b',
    950: '#000000',
  },
}

SCSS

$custom: #ad398b;
$custom-light: #c978ad;
$custom-dark: #000000;

JSON

{
  "hex": "#ad398b",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 139
  },
  "hsl": {
    "h": 317.586,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53827,
    "c": 0.17507,
    "h": 341.4
  },
  "luminance": 0.13675
}

Semantic roles & 50–950 ramp

primary

#AD398B

secondary

#80C293

accent

#DA774E

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD398B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →