#AD398A#AD398A

#AD398A is a mid, vivid pink. Relative luminance 0.136; OKLCH L 53.8% C 0.174 H 341.9°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#AD398A
RGB	rgb(173, 57, 138)
HSL	hsl(318, 50%, 45%)
HSV	hsv(318, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 20.2%, 32.2%)
CIE-LAB	lab(43.72, 55.43, -20.22)
CIE-LCH	lch(43.72, 59.00, 339.96°)
OKLab	oklab(53.78% 0.1658 -0.0542)
OKLCH	oklch(53.78% 0.174 341.9)
XYZ	xyz(23.2848, 13.6477, 25.4478)
Luminance	0.1364 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD398A #39AD5C

analogous

#9639AD #AD398A #AD3950

triadic

#AD398A #8AAD39 #398AAD

tetradic

#AD398A #AD9639 #39AD5C #3950AD

square

#AD398A #AD9639 #39AD5C #3950AD

split-complementary

#AD398A #50AD39 #39AD96

monochromatic

#511B41 #7F2A65 #AD398A #C95AA7 #D888C0

Accessibility & contrast

On white

5.63

#AD398A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#AD398A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD398A

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD398A	#FFFFFF	#000000	##FFFFFF
##AD398A	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#425B8C

Deuteranopia (green-blind)

#656E87

Tritanopia (blue-blind)

#B73A5C

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad398a;
/* rgb */ color: rgb(173, 57, 138);
/* oklch */ color: oklch(53.8% 0.174 341.9);

Tailwind

colors: {
  custom: {
    50: '#c978ac',
    500: '#ad398a',
    950: '#000000',
  },
}

SCSS

$custom: #ad398a;
$custom-light: #c978ac;
$custom-dark: #000000;

JSON

{
  "hex": "#ad398a",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 138
  },
  "hsl": {
    "h": 318.103,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53782,
    "c": 0.17441,
    "h": 341.9
  },
  "luminance": 0.13645
}

Semantic roles & 50–950 ramp

primary

#AD398A

secondary

#80C294

accent

#DA784E

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD398A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →