#AD3983#AD3983

#AD3983 is a mid, vivid pink. Relative luminance 0.134; OKLCH L 53.5% C 0.170 H 345.2°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX	#AD3983
RGB	rgb(173, 57, 131)
HSL	hsl(322, 50%, 45%)
HSV	hsv(322, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 24.3%, 32.2%)
CIE-LAB	lab(43.44, 54.46, -16.40)
CIE-LCH	lch(43.44, 56.87, 343.24°)
OKLab	oklab(53.48% 0.1643 -0.0435)
OKLCH	oklch(53.48% 0.17 345.2)
XYZ	xyz(22.7943, 13.4515, 22.8643)
Luminance	0.1345 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3983 #39AD63

analogous

#9D39AD #AD3983 #AD3949

triadic

#AD3983 #83AD39 #3983AD

tetradic

#AD3983 #AD9D39 #39AD63 #3949AD

square

#AD3983 #AD9D39 #39AD63 #3949AD

split-complementary

#AD3983 #49AD39 #39AD9D

monochromatic

#511B3D #7F2A60 #AD3983 #C95AA1 #D888BB

Accessibility & contrast

On white

5.69

#AD3983 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#AD3983 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3983

5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3983	#FFFFFF	#000000	##FFFFFF
##AD3983	1.00	5.69	3.69	5.69
#FFFFFF	5.69	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#455A85

Deuteranopia (green-blind)

#676E80

Tritanopia (blue-blind)

#B83759

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3983;
/* rgb */ color: rgb(173, 57, 131);
/* oklch */ color: oklch(53.5% 0.170 345.2);

Tailwind

colors: {
  custom: {
    50: '#c978a7',
    500: '#ad3983',
    950: '#000000',
  },
}

SCSS

$custom: #ad3983;
$custom-light: #c978a7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3983",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 131
  },
  "hsl": {
    "h": 321.724,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53477,
    "c": 0.16995,
    "h": 345.2
  },
  "luminance": 0.13449
}

Semantic roles & 50–950 ramp

primary

#AD3983

secondary

#80C298

accent

#DA814E

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AD3983

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →