#AD3980#AD3980

#AD3980 is a mid, vivid pink. Relative luminance 0.134; OKLCH L 53.4% C 0.168 H 346.6°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#AD3980
RGB	rgb(173, 57, 128)
HSL	hsl(323, 50%, 45%)
HSV	hsv(323, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 26%, 32.2%)
CIE-LAB	lab(43.32, 54.05, -14.75)
CIE-LCH	lch(43.32, 56.03, 344.74°)
OKLab	oklab(53.35% 0.1636 -0.039)
OKLCH	oklch(53.35% 0.168 346.6)
XYZ	xyz(22.5939, 13.3713, 21.8089)
Luminance	0.1337 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3980 #39AD66

analogous

#A039AD #AD3980 #AD3946

triadic

#AD3980 #80AD39 #3980AD

tetradic

#AD3980 #ADA039 #39AD66 #3946AD

square

#AD3980 #ADA039 #39AD66 #3946AD

split-complementary

#AD3980 #46AD39 #39ADA0

monochromatic

#511B3C #7F2A5E #AD3980 #C95A9E #D888B9

Accessibility & contrast

On white

5.72

#AD3980 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#AD3980 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3980

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3980	#FFFFFF	#000000	##FFFFFF
##AD3980	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#475A82

Deuteranopia (green-blind)

#686E7D

Tritanopia (blue-blind)

#B93657

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3980;
/* rgb */ color: rgb(173, 57, 128);
/* oklch */ color: oklch(53.4% 0.168 346.6);

Tailwind

colors: {
  custom: {
    50: '#c978a5',
    500: '#ad3980',
    950: '#000000',
  },
}

SCSS

$custom: #ad3980;
$custom-light: #c978a5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3980",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 128
  },
  "hsl": {
    "h": 323.276,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53351,
    "c": 0.16815,
    "h": 346.6
  },
  "luminance": 0.13369
}

Semantic roles & 50–950 ramp

primary

#AD3980

secondary

#80C299

accent

#DA844E

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AD3980

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →