#AD397F#AD397F

#AD397F is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.3% C 0.168 H 347.1°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#AD397F
RGB	rgb(173, 57, 127)
HSL	hsl(324, 50%, 45%)
HSV	hsv(324, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 26.6%, 32.2%)
CIE-LAB	lab(43.28, 53.92, -14.19)
CIE-LCH	lch(43.28, 55.76, 345.25°)
OKLab	oklab(53.31% 0.1633 -0.0374)
OKLCH	oklch(53.31% 0.168 347.1)
XYZ	xyz(22.5284, 13.3451, 21.4640)
Luminance	0.1334 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD397F #39AD67

analogous

#A139AD #AD397F #AD3945

triadic

#AD397F #7FAD39 #397FAD

tetradic

#AD397F #ADA139 #39AD67 #3945AD

square

#AD397F #ADA139 #39AD67 #3945AD

split-complementary

#AD397F #45AD39 #39ADA1

monochromatic

#511B3B #7F2A5D #AD397F #C95A9D #D888B8

Accessibility & contrast

On white

5.72

#AD397F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#AD397F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD397F

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD397F	#FFFFFF	#000000	##FFFFFF
##AD397F	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#475A81

Deuteranopia (green-blind)

#696E7C

Tritanopia (blue-blind)

#B93657

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad397f;
/* rgb */ color: rgb(173, 57, 127);
/* oklch */ color: oklch(53.3% 0.168 347.1);

Tailwind

colors: {
  custom: {
    50: '#c978a4',
    500: '#ad397f',
    950: '#000000',
  },
}

SCSS

$custom: #ad397f;
$custom-light: #c978a4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad397f",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 127
  },
  "hsl": {
    "h": 323.793,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.5331,
    "c": 0.16756,
    "h": 347.1
  },
  "luminance": 0.13343
}

Semantic roles & 50–950 ramp

primary

#AD397F

secondary

#80C29A

accent

#DA854E

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AD397F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →