#AD397E#AD397E
#AD397E is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.3% C 0.167 H 347.6°. Best body text is #FFFFFF at 5.73:1 contrast (WCAG AA passes).
Color values
| HEX | #AD397E |
|---|---|
| RGB | rgb(173, 57, 126) |
| HSL | hsl(324, 50%, 45%) |
| HSV | hsv(324, 67%, 68%) |
| CMYK | cmyk(0%, 67.1%, 27.2%, 32.2%) |
| CIE-LAB | lab(43.24, 53.79, -13.64) |
| CIE-LCH | lch(43.24, 55.49, 345.77°) |
| OKLab | oklab(53.27% 0.1631 -0.0359) |
| OKLCH | oklch(53.27% 0.167 347.6) |
| XYZ | xyz(22.4636, 13.3192, 21.1225) |
| Luminance | 0.1332 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Mediumvioletred
#C71585
ΔE00 4.74
Magenta (survey)
#C20078
ΔE00 5.00
Light Plum
#9D5783
ΔE00 7.02
Red Violet
#9E0168
ΔE00 7.82
Purpleish
#98568D
ΔE00 7.84
Ugly Purple
#A442A0
ΔE00 8.12
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD397E #39AD68
analogous
#A239AD #AD397E #AD3944
triadic
#AD397E #7EAD39 #397EAD
tetradic
#AD397E #ADA239 #39AD68 #3944AD
square
#AD397E #ADA239 #39AD68 #3944AD
split-complementary
#AD397E #44AD39 #39ADA2
monochromatic
#511B3B #7F2A5C #AD397E #C95A9C #D888B8
Accessibility & contrast
On white
5.73
#AD397E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.66
#AD397E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD397E
5.73:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD397E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD397E | 1.00 | 5.73 | 3.66 | 5.73 |
| #FFFFFF | 5.73 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.66 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.73 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#485980
Deuteranopia (green-blind)
#696E7B
Tritanopia (blue-blind)
#B93556
Achromatopsia (no color)
#666666
Design tokens & code
CSS
--color: #ad397e; /* rgb */ color: rgb(173, 57, 126); /* oklch */ color: oklch(53.3% 0.167 347.6);
Tailwind
colors: {
custom: {
50: '#c978a3',
500: '#ad397e',
950: '#000000',
},
}SCSS
$custom: #ad397e; $custom-light: #c978a3; $custom-dark: #000000;
JSON
{
"hex": "#ad397e",
"rgb": {
"r": 173,
"g": 57,
"b": 126
},
"hsl": {
"h": 324.31,
"s": 50.435,
"l": 45.098
},
"oklch": {
"l": 0.53269,
"c": 0.16699,
"h": 347.6
},
"luminance": 0.13317
}Semantic roles & 50–950 ramp
primary
#AD397E
secondary
#80C29B
accent
#DA874E
background
#FCF7FA
surface
#F9EEF3
border
#D2C9CD
text
#14090F
muted
#827B7F