#AD397C#AD397C
#AD397C is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.2% C 0.166 H 348.6°. Best body text is #FFFFFF at 5.75:1 contrast (WCAG AA passes).
Color values
| HEX | #AD397C |
|---|---|
| RGB | rgb(173, 57, 124) |
| HSL | hsl(325, 50%, 45%) |
| HSV | hsv(325, 67%, 68%) |
| CMYK | cmyk(0%, 67.1%, 28.3%, 32.2%) |
| CIE-LAB | lab(43.16, 53.53, -12.53) |
| CIE-LCH | lch(43.16, 54.98, 346.83°) |
| OKLab | oklab(53.19% 0.1626 -0.0329) |
| OKLCH | oklch(53.19% 0.166 348.6) |
| XYZ | xyz(22.3358, 13.2681, 20.4496) |
| Luminance | 0.1327 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Mediumvioletred
#C71585
ΔE00 4.82
Magenta (survey)
#C20078
ΔE00 4.88
Light Plum
#9D5783
ΔE00 7.05
Red Violet
#9E0168
ΔE00 7.75
Purpleish
#98568D
ΔE00 8.07
Deep Magenta
#A0025C
ΔE00 8.41
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD397C #39AD6A
analogous
#A439AD #AD397C #AD3942
triadic
#AD397C #7CAD39 #397CAD
tetradic
#AD397C #ADA439 #39AD6A #3942AD
square
#AD397C #ADA439 #39AD6A #3942AD
split-complementary
#AD397C #42AD39 #39ADA4
monochromatic
#511B3A #7F2A5B #AD397C #C95A9A #D888B6
Accessibility & contrast
On white
5.75
#AD397C on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.65
#AD397C on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD397C
5.75:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD397C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD397C | 1.00 | 5.75 | 3.65 | 5.75 |
| #FFFFFF | 5.75 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.65 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.75 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#48597E
Deuteranopia (green-blind)
#6A6D79
Tritanopia (blue-blind)
#B93555
Achromatopsia (no color)
#666666
Design tokens & code
CSS
--color: #ad397c; /* rgb */ color: rgb(173, 57, 124); /* oklch */ color: oklch(53.2% 0.166 348.6);
Tailwind
colors: {
custom: {
50: '#c978a2',
500: '#ad397c',
950: '#000000',
},
}SCSS
$custom: #ad397c; $custom-light: #c978a2; $custom-dark: #000000;
JSON
{
"hex": "#ad397c",
"rgb": {
"r": 173,
"g": 57,
"b": 124
},
"hsl": {
"h": 325.345,
"s": 50.435,
"l": 45.098
},
"oklch": {
"l": 0.53189,
"c": 0.16585,
"h": 348.6
},
"luminance": 0.13266
}Semantic roles & 50–950 ramp
primary
#AD397C
secondary
#80C29C
accent
#DA894E
background
#FCF7F9
surface
#F9EEF2
border
#D2C9CC
text
#14090F
muted
#827B7E