#AD397B#AD397B

#AD397B is a mid, vivid pink. Relative luminance 0.132; OKLCH L 53.1% C 0.165 H 349.1°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).

Color values

HEX	#AD397B
RGB	rgb(173, 57, 123)
HSL	hsl(326, 50%, 45%)
HSV	hsv(326, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 28.9%, 32.2%)
CIE-LAB	lab(43.13, 53.40, -11.97)
CIE-LCH	lch(43.13, 54.73, 347.37°)
OKLab	oklab(53.15% 0.1623 -0.0313)
OKLCH	oklch(53.15% 0.165 349.1)
XYZ	xyz(22.2729, 13.2429, 20.1182)
Luminance	0.1324 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD397B #39AD6B

analogous

#A539AD #AD397B #AD3941

triadic

#AD397B #7BAD39 #397BAD

tetradic

#AD397B #ADA539 #39AD6B #3941AD

square

#AD397B #ADA539 #39AD6B #3941AD

split-complementary

#AD397B #41AD39 #39ADA5

monochromatic

#511B3A #7F2A5A #AD397B #C95A99 #D888B6

Accessibility & contrast

On white

5.76

#AD397B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#AD397B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD397B

5.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD397B	#FFFFFF	#000000	##FFFFFF
##AD397B	1.00	5.76	3.65	5.76
#FFFFFF	5.76	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#49597D

Deuteranopia (green-blind)

#6A6D78

Tritanopia (blue-blind)

#B93455

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad397b;
/* rgb */ color: rgb(173, 57, 123);
/* oklch */ color: oklch(53.1% 0.165 349.1);

Tailwind

colors: {
  custom: {
    50: '#c978a1',
    500: '#ad397b',
    950: '#000000',
  },
}

SCSS

$custom: #ad397b;
$custom-light: #c978a1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad397b",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 123
  },
  "hsl": {
    "h": 325.862,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53149,
    "c": 0.1653,
    "h": 349.1
  },
  "luminance": 0.13241
}

Semantic roles & 50–950 ramp

primary

#AD397B

secondary

#80C29C

accent

#DA8A4E

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#14090F

muted

#827B7E

Preview Lab

Preview with #AD397B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →