#AD396F#AD396F

#AD396F is a mid, vivid pink. Relative luminance 0.130; OKLCH L 52.7% C 0.159 H 355.3°. Best body text is #FFFFFF at 5.85:1 contrast (WCAG AA passes).

Color values

HEX	#AD396F
RGB	rgb(173, 57, 111)
HSL	hsl(332, 50%, 45%)
HSV	hsv(332, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 35.8%, 32.2%)
CIE-LAB	lab(42.70, 51.93, -5.20)
CIE-LCH	lch(42.70, 52.19, 354.28°)
OKLab	oklab(52.7% 0.1588 -0.0131)
OKLCH	oklch(52.7% 0.159 355.3)
XYZ	xyz(21.5672, 12.9606, 16.4017)
Luminance	0.1296 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD396F #39AD77

analogous

#AD39A9 #AD396F #AD3D39

triadic

#AD396F #6FAD39 #396FAD

tetradic

#AD396F #A9AD39 #39AD77 #3D39AD

square

#AD396F #A9AD39 #39AD77 #3D39AD

split-complementary

#AD396F #39AD3D #39A9AD

monochromatic

#511B34 #7F2A51 #AD396F #C95A8E #D888AD

Accessibility & contrast

On white

5.85

#AD396F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.59

#AD396F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD396F

5.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD396F	#FFFFFF	#000000	##FFFFFF
##AD396F	1.00	5.85	3.59	5.85
#FFFFFF	5.85	1.00	21.00	1.00
#000000	3.59	21.00	1.00	21.00
##FFFFFF	5.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D5771

Deuteranopia (green-blind)

#6D6D6C

Tritanopia (blue-blind)

#BA2F4F

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad396f;
/* rgb */ color: rgb(173, 57, 111);
/* oklch */ color: oklch(52.7% 0.159 355.3);

Tailwind

colors: {
  custom: {
    50: '#ca7798',
    500: '#ad396f',
    950: '#000000',
  },
}

SCSS

$custom: #ad396f;
$custom-light: #ca7798;
$custom-dark: #000000;

JSON

{
  "hex": "#ad396f",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 111
  },
  "hsl": {
    "h": 332.069,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.52699,
    "c": 0.15937,
    "h": 355.3
  },
  "luminance": 0.12958
}

Semantic roles & 50–950 ramp

primary

#AD396F

secondary

#80C2A3

accent

#DA994E

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#14090D

muted

#827B7E

Preview Lab

Preview with #AD396F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →