#AD3967#AD3967

#AD3967 is a mid, vivid pink. Relative luminance 0.128; OKLCH L 52.4% C 0.156 H 359.6°. Best body text is #FFFFFF at 5.90:1 contrast (WCAG AA passes).

Color values

HEX	#AD3967
RGB	rgb(173, 57, 103)
HSL	hsl(336, 50%, 45%)
HSV	hsv(336, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 40.5%, 32.2%)
CIE-LAB	lab(42.45, 51.04, -0.61)
CIE-LCH	lch(42.45, 51.04, 359.31°)
OKLab	oklab(52.43% 0.1562 -0.001)
OKLCH	oklch(52.43% 0.156 359.6)
XYZ	xyz(21.1463, 12.7923, 14.1849)
Luminance	0.1279 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3967 #39AD7F

analogous

#AD39A1 #AD3967 #AD4539

triadic

#AD3967 #67AD39 #3967AD

tetradic

#AD3967 #A1AD39 #39AD7F #4539AD

square

#AD3967 #A1AD39 #39AD7F #4539AD

split-complementary

#AD3967 #39AD45 #39A1AD

monochromatic

#511B30 #7F2A4C #AD3967 #C95A86 #D888A8

Accessibility & contrast

On white

5.90

#AD3967 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.56

#AD3967 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3967

5.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3967	#FFFFFF	#000000	##FFFFFF
##AD3967	1.00	5.90	3.56	5.90
#FFFFFF	5.90	1.00	21.00	1.00
#000000	3.56	21.00	1.00	21.00
##FFFFFF	5.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F5668

Deuteranopia (green-blind)

#6F6C64

Tritanopia (blue-blind)

#BB2C4C

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3967;
/* rgb */ color: rgb(173, 57, 103);
/* oklch */ color: oklch(52.4% 0.156 359.6);

Tailwind

colors: {
  custom: {
    50: '#ca7792',
    500: '#ad3967',
    950: '#000000',
  },
}

SCSS

$custom: #ad3967;
$custom-light: #ca7792;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3967",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 103
  },
  "hsl": {
    "h": 336.207,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.52426,
    "c": 0.1562,
    "h": 359.6
  },
  "luminance": 0.1279
}

Semantic roles & 50–950 ramp

primary

#AD3967

secondary

#80C2A8

accent

#DAA24E

background

#FCF7F8

surface

#F9EEF0

border

#D2C9CB

text

#14090D

muted

#827B7D

Preview Lab

Preview with #AD3967

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →