#AD394F#AD394F

#AD394F is a mid, vivid red. Relative luminance 0.124; OKLCH L 51.7% C 0.151 H 13.0°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX	#AD394F
RGB	rgb(173, 57, 79)
HSL	hsl(349, 50%, 45%)
HSV	hsv(349, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 54.3%, 32.2%)
CIE-LAB	lab(41.81, 48.76, 13.45)
CIE-LCH	lch(41.81, 50.58, 15.42°)
OKLab	oklab(51.74% 0.1472 0.0339)
OKLCH	oklch(51.74% 0.151 13)
XYZ	xyz(20.1098, 12.3777, 8.7258)
Luminance	0.1237 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD394F #39AD97

analogous

#AD3989 #AD394F #AD5D39

triadic

#AD394F #4FAD39 #394FAD

tetradic

#AD394F #89AD39 #39AD97 #5D39AD

square

#AD394F #89AD39 #39AD97 #5D39AD

split-complementary

#AD394F #39AD5D #3989AD

monochromatic

#511B25 #7F2A3A #AD394F #C95A6F #D88898

Accessibility & contrast

On white

6.04

#AD394F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#AD394F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD394F

6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD394F	#FFFFFF	#000000	##FFFFFF
##AD394F	1.00	6.04	3.48	6.04
#FFFFFF	6.04	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#55544F

Deuteranopia (green-blind)

#736B4C

Tritanopia (blue-blind)

#BD2342

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad394f;
/* rgb */ color: rgb(173, 57, 79);
/* oklch */ color: oklch(51.7% 0.151 13.0);

Tailwind

colors: {
  custom: {
    50: '#cb7680',
    500: '#ad394f',
    950: '#000000',
  },
}

SCSS

$custom: #ad394f;
$custom-light: #cb7680;
$custom-dark: #000000;

JSON

{
  "hex": "#ad394f",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 79
  },
  "hsl": {
    "h": 348.621,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.51743,
    "c": 0.15103,
    "h": 13
  },
  "luminance": 0.12375
}

Semantic roles & 50–950 ramp

primary

#AD394F

secondary

#80C2B6

accent

#DABF4E

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#14090A

muted

#837B7C

Preview Lab

Preview with #AD394F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →