#AD394B#AD394B

#AD394B is a mid, vivid red. Relative luminance 0.123; OKLCH L 51.6% C 0.151 H 15.1°. Best body text is #FFFFFF at 6.06:1 contrast (WCAG AA passes).

Color values

HEX	#AD394B
RGB	rgb(173, 57, 75)
HSL	hsl(351, 50%, 45%)
HSV	hsv(351, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 56.6%, 32.2%)
CIE-LAB	lab(41.72, 48.44, 15.82)
CIE-LCH	lch(41.72, 50.95, 18.08°)
OKLab	oklab(51.65% 0.1456 0.0393)
OKLCH	oklch(51.65% 0.151 15.1)
XYZ	xyz(19.9685, 12.3212, 7.9820)
Luminance	0.1232 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD394B #39AD9B

analogous

#AD3985 #AD394B #AD6139

triadic

#AD394B #4BAD39 #394BAD

tetradic

#AD394B #85AD39 #39AD9B #6139AD

square

#AD394B #85AD39 #39AD9B #6139AD

split-complementary

#AD394B #39AD61 #3985AD

monochromatic

#511B23 #7F2A37 #AD394B #C95A6C #D88895

Accessibility & contrast

On white

6.06

#AD394B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.46

#AD394B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD394B

6.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD394B	#FFFFFF	#000000	##FFFFFF
##AD394B	1.00	6.06	3.46	6.06
#FFFFFF	6.06	1.00	21.00	1.00
#000000	3.46	21.00	1.00	21.00
##FFFFFF	6.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#56534B

Deuteranopia (green-blind)

#736B48

Tritanopia (blue-blind)

#BD2240

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad394b;
/* rgb */ color: rgb(173, 57, 75);
/* oklch */ color: oklch(51.6% 0.151 15.1);

Tailwind

colors: {
  custom: {
    50: '#cb767d',
    500: '#ad394b',
    950: '#000000',
  },
}

SCSS

$custom: #ad394b;
$custom-light: #cb767d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad394b",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 75
  },
  "hsl": {
    "h": 350.69,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.51649,
    "c": 0.1508,
    "h": 15.1
  },
  "luminance": 0.12318
}

Semantic roles & 50–950 ramp

primary

#AD394B

secondary

#80C2B8

accent

#DAC44E

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#140909

muted

#837B7B

Preview Lab

Preview with #AD394B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →