#AD394A#AD394A

#AD394A is a mid, vivid red. Relative luminance 0.123; OKLCH L 51.6% C 0.151 H 15.7°. Best body text is #FFFFFF at 6.07:1 contrast (WCAG AA passes).

Color values

HEX	#AD394A
RGB	rgb(173, 57, 74)
HSL	hsl(351, 50%, 45%)
HSV	hsv(351, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 57.2%, 32.2%)
CIE-LAB	lab(41.70, 48.36, 16.41)
CIE-LCH	lch(41.70, 51.07, 18.74°)
OKLab	oklab(51.63% 0.1452 0.0407)
OKLCH	oklch(51.63% 0.151 15.7)
XYZ	xyz(19.9346, 12.3076, 7.8031)
Luminance	0.1231 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD394A #39AD9C

analogous

#AD3984 #AD394A #AD6239

triadic

#AD394A #4AAD39 #394AAD

tetradic

#AD394A #84AD39 #39AD9C #6239AD

square

#AD394A #84AD39 #39AD9C #6239AD

split-complementary

#AD394A #39AD62 #3984AD

monochromatic

#511B23 #7F2A36 #AD394A #C95A6B #D88894

Accessibility & contrast

On white

6.07

#AD394A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.46

#AD394A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD394A

6.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD394A	#FFFFFF	#000000	##FFFFFF
##AD394A	1.00	6.07	3.46	6.07
#FFFFFF	6.07	1.00	21.00	1.00
#000000	3.46	21.00	1.00	21.00
##FFFFFF	6.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#56534A

Deuteranopia (green-blind)

#746B47

Tritanopia (blue-blind)

#BD2140

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad394a;
/* rgb */ color: rgb(173, 57, 74);
/* oklch */ color: oklch(51.6% 0.151 15.7);

Tailwind

colors: {
  custom: {
    50: '#cb767c',
    500: '#ad394a',
    950: '#000000',
  },
}

SCSS

$custom: #ad394a;
$custom-light: #cb767c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad394a",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 74
  },
  "hsl": {
    "h": 351.207,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.51626,
    "c": 0.15077,
    "h": 15.7
  },
  "luminance": 0.12305
}

Semantic roles & 50–950 ramp

primary

#AD394A

secondary

#80C2B8

accent

#DAC54E

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#140909

muted

#837B7B

Preview Lab

Preview with #AD394A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →