#AD393E#AD393E

#AD393E is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.4% C 0.151 H 21.8°. Best body text is #FFFFFF at 6.12:1 contrast (WCAG AA passes).

Color values

HEX	#AD393E
RGB	rgb(173, 57, 62)
HSL	hsl(357, 50%, 45%)
HSV	hsv(357, 67%, 68%)
CMYK	cmyk(0%, 67.1%, 64.2%, 32.2%)
CIE-LAB	lab(41.47, 47.52, 23.52)
CIE-LCH	lch(41.47, 53.02, 26.33°)
OKLab	oklab(51.38% 0.1404 0.0562)
OKLCH	oklch(51.38% 0.151 21.8)
XYZ	xyz(19.5682, 12.1610, 5.8734)
Luminance	0.1216 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD393E #39ADA8

analogous

#AD3978 #AD393E #AD6E39

triadic

#AD393E #3EAD39 #393EAD

tetradic

#AD393E #78AD39 #39ADA8 #6E39AD

square

#AD393E #78AD39 #39ADA8 #6E39AD

split-complementary

#AD393E #39AD6E #3978AD

monochromatic

#511B1D #7F2A2E #AD393E #C95A5F #D8888C

Accessibility & contrast

On white

6.12

#AD393E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.43

#AD393E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD393E

6.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD393E	#FFFFFF	#000000	##FFFFFF
##AD393E	1.00	6.12	3.43	6.12
#FFFFFF	6.12	1.00	21.00	1.00
#000000	3.43	21.00	1.00	21.00
##FFFFFF	6.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58523D

Deuteranopia (green-blind)

#756B3B

Tritanopia (blue-blind)

#BE1D3C

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad393e;
/* rgb */ color: rgb(173, 57, 62);
/* oklch */ color: oklch(51.4% 0.151 21.8);

Tailwind

colors: {
  custom: {
    50: '#cc7673',
    500: '#ad393e',
    950: '#000000',
  },
}

SCSS

$custom: #ad393e;
$custom-light: #cc7673;
$custom-dark: #000000;

JSON

{
  "hex": "#ad393e",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 62
  },
  "hsl": {
    "h": 357.414,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.5138,
    "c": 0.15119,
    "h": 21.8
  },
  "luminance": 0.12158
}

Semantic roles & 50–950 ramp

primary

#AD393E

secondary

#80C2BF

accent

#DAD44E

background

#FDF7F6

surface

#FAEDEC

border

#D3C8C7

text

#150908

muted

#837B7B

Preview Lab

Preview with #AD393E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →