#AD3934#AD3934

#AD3934 is a mid, vivid red. Relative luminance 0.121; OKLCH L 51.2% C 0.152 H 26.4°. Best body text is #FFFFFF at 6.16:1 contrast (WCAG AA passes).

Color values

HEX	#AD3934
RGB	rgb(173, 57, 52)
HSL	hsl(2, 54%, 44%)
HSV	hsv(2, 70%, 68%)
CMYK	cmyk(0%, 67.1%, 69.9%, 32.2%)
CIE-LAB	lab(41.31, 46.94, 29.37)
CIE-LCH	lch(41.31, 55.37, 32.03°)
OKLab	oklab(51.21% 0.1365 0.0679)
OKLCH	oklch(51.21% 0.152 26.4)
XYZ	xyz(19.3186, 12.0612, 4.5589)
Luminance	0.1206 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3934 #34A8AD

analogous

#AD346C #AD3934 #AD7634

triadic

#AD3934 #34AD39 #3934AD

tetradic

#AD3934 #6CAD34 #34A8AD #7634AD

square

#AD3934 #6CAD34 #34A8AD #7634AD

split-complementary

#AD3934 #34AD76 #346CAD

monochromatic

#4F1A18 #7E2926 #AD3934 #CB5853 #D98682

Accessibility & contrast

On white

6.16

#AD3934 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.41

#AD3934 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3934

6.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3934	#FFFFFF	#000000	##FFFFFF
##AD3934	1.00	6.16	3.41	6.16
#FFFFFF	6.16	1.00	21.00	1.00
#000000	3.41	21.00	1.00	21.00
##FFFFFF	6.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#595233

Deuteranopia (green-blind)

#766B30

Tritanopia (blue-blind)

#BE1A39

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad3934;
/* rgb */ color: rgb(173, 57, 52);
/* oklch */ color: oklch(51.2% 0.152 26.4);

Tailwind

colors: {
  custom: {
    50: '#cd766b',
    500: '#ad3934',
    950: '#000000',
  },
}

SCSS

$custom: #ad3934;
$custom-light: #cd766b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3934",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 52
  },
  "hsl": {
    "h": 2.479,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.51211,
    "c": 0.15243,
    "h": 26.4
  },
  "luminance": 0.12058
}

Semantic roles & 50–950 ramp

primary

#AD3934

secondary

#7AC0C3

accent

#D7DD4B

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150907

muted

#837B7A

Preview Lab

Preview with #AD3934

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →