#AD3929#AD3929

#AD3929 is a mid, vivid red. Relative luminance 0.120; OKLCH L 51.1% C 0.154 H 30.8°. Best body text is #FFFFFF at 6.19:1 contrast (WCAG AA passes).

Color values

HEX	#AD3929
RGB	rgb(173, 57, 41)
HSL	hsl(7, 62%, 42%)
HSV	hsv(7, 76%, 68%)
CMYK	cmyk(0%, 67.1%, 76.3%, 32.2%)
CIE-LAB	lab(41.17, 46.42, 35.58)
CIE-LCH	lch(41.17, 58.49, 37.47°)
OKLab	oklab(51.06% 0.1326 0.0791)
OKLCH	oklch(51.06% 0.154 30.8)
XYZ	xyz(19.0991, 11.9734, 3.4028)
Luminance	0.1197 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3929 #299DAD

analogous

#AD295B #AD3929 #AD7B29

triadic

#AD3929 #29AD39 #3929AD

tetradic

#AD3929 #5BAD29 #299DAD #7B29AD

square

#AD3929 #5BAD29 #299DAD #7B29AD

split-complementary

#AD3929 #29AD7B #295BAD

monochromatic

#4A1812 #7C291D #AD3929 #D25341 #DE8073

Accessibility & contrast

On white

6.19

#AD3929 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.39

#AD3929 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3929

6.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3929	#FFFFFF	#000000	##FFFFFF
##AD3929	1.00	6.19	3.39	6.19
#FFFFFF	6.19	1.00	21.00	1.00
#000000	3.39	21.00	1.00	21.00
##FFFFFF	6.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5126

Deuteranopia (green-blind)

#776B25

Tritanopia (blue-blind)

#BE1736

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad3929;
/* rgb */ color: rgb(173, 57, 41);
/* oklch */ color: oklch(51.1% 0.154 30.8);

Tailwind

colors: {
  custom: {
    50: '#cd7664',
    500: '#ad3929',
    950: '#000000',
  },
}

SCSS

$custom: #ad3929;
$custom-light: #cd7664;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3929",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 41
  },
  "hsl": {
    "h": 7.273,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51062,
    "c": 0.15438,
    "h": 30.8
  },
  "luminance": 0.11971
}

Semantic roles & 50–950 ramp

primary

#AD3929

secondary

#6DBAC5

accent

#D1E543

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150905

muted

#837B7A

Preview Lab

Preview with #AD3929

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →