#AD3929#AD3929

#AD3929 is a mid, vivid red. Relative luminance 0.120; OKLCH L 51.1% C 0.154 H 30.8°. Best body text is #FFFFFF at 6.19:1 contrast (WCAG AA passes).

Color values

HEX#AD3929
RGBrgb(173, 57, 41)
HSLhsl(7, 62%, 42%)
HSVhsv(7, 76%, 68%)
CMYKcmyk(0%, 67.1%, 76.3%, 32.2%)
CIE-LABlab(41.17, 46.42, 35.58)
CIE-LCHlch(41.17, 58.49, 37.47°)
OKLaboklab(51.06% 0.1326 0.0791)
OKLCHoklch(51.06% 0.154 30.8)
XYZxyz(19.0991, 11.9734, 3.4028)
Luminance0.1197 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD3929 #299DAD
analogous
#AD295B #AD3929 #AD7B29
triadic
#AD3929 #29AD39 #3929AD
tetradic
#AD3929 #5BAD29 #299DAD #7B29AD
square
#AD3929 #5BAD29 #299DAD #7B29AD
split-complementary
#AD3929 #29AD7B #295BAD
monochromatic
#4A1812 #7C291D #AD3929 #D25341 #DE8073

Accessibility & contrast

On white

6.19
#AD3929 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.39
#AD3929 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3929
6.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD3929#FFFFFF#000000##FFFFFF
##AD39291.006.193.396.19
#FFFFFF6.191.0021.001.00
#0000003.3921.001.0021.00
##FFFFFF6.191.0021.001.00

Color blindness preview

Protanopia (red-blind)
#5A5126
Deuteranopia (green-blind)
#776B25
Tritanopia (blue-blind)
#BE1736
Achromatopsia (no color)
#616161

Design tokens & code

CSS
--color: #ad3929;
/* rgb */ color: rgb(173, 57, 41);
/* oklch */ color: oklch(51.1% 0.154 30.8);
Tailwind
colors: {
  custom: {
    50: '#cd7664',
    500: '#ad3929',
    950: '#000000',
  },
}
SCSS
$custom: #ad3929;
$custom-light: #cd7664;
$custom-dark: #000000;
JSON
{
  "hex": "#ad3929",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 41
  },
  "hsl": {
    "h": 7.273,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51062,
    "c": 0.15438,
    "h": 30.8
  },
  "luminance": 0.11971
}

Semantic roles & 50–950 ramp

primary
#AD3929
secondary
#6DBAC5
accent
#D1E543
background
#FDF7F6
surface
#FBEDEB
border
#D4C8C6
text
#150905
muted
#837B7A

Preview Lab

Preview with #AD3929

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD3929 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva