#AD3928#AD3928

#AD3928 is a mid, vivid red. Relative luminance 0.120; OKLCH L 51.0% C 0.155 H 31.2°. Best body text is #FFFFFF at 6.19:1 contrast (WCAG AA passes).

Color values

HEX	#AD3928
RGB	rgb(173, 57, 40)
HSL	hsl(8, 62%, 42%)
HSV	hsv(8, 77%, 68%)
CMYK	cmyk(0%, 67.1%, 76.9%, 32.2%)
CIE-LAB	lab(41.16, 46.38, 36.12)
CIE-LCH	lch(41.16, 58.79, 37.91°)
OKLab	oklab(51.05% 0.1323 0.08)
OKLCH	oklch(51.05% 0.155 31.2)
XYZ	xyz(19.0818, 11.9665, 3.3121)
Luminance	0.1196 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3928 #289CAD

analogous

#AD285A #AD3928 #AD7C28

triadic

#AD3928 #28AD39 #3928AD

tetradic

#AD3928 #5AAD28 #289CAD #7C28AD

square

#AD3928 #5AAD28 #289CAD #7C28AD

split-complementary

#AD3928 #28AD7C #285AAD

monochromatic

#4A1811 #7B291D #AD3928 #D3523F #DE7F71

Accessibility & contrast

On white

6.19

#AD3928 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.39

#AD3928 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3928

6.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3928	#FFFFFF	#000000	##FFFFFF
##AD3928	1.00	6.19	3.39	6.19
#FFFFFF	6.19	1.00	21.00	1.00
#000000	3.39	21.00	1.00	21.00
##FFFFFF	6.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5125

Deuteranopia (green-blind)

#776A24

Tritanopia (blue-blind)

#BE1736

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad3928;
/* rgb */ color: rgb(173, 57, 40);
/* oklch */ color: oklch(51.0% 0.155 31.2);

Tailwind

colors: {
  custom: {
    50: '#cd7663',
    500: '#ad3928',
    950: '#000000',
  },
}

SCSS

$custom: #ad3928;
$custom-light: #cd7663;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3928",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 40
  },
  "hsl": {
    "h": 7.669,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.5105,
    "c": 0.15457,
    "h": 31.2
  },
  "luminance": 0.11964
}

Semantic roles & 50–950 ramp

primary

#AD3928

secondary

#6CBAC5

accent

#D1E642

background

#FDF7F5

surface

#FBEDEA

border

#D4C8C6

text

#150905

muted

#837B79

Preview Lab

Preview with #AD3928

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →