#AD3927#AD3927

#AD3927 is a mid, vivid red. Relative luminance 0.120; OKLCH L 51.0% C 0.155 H 31.5°. Best body text is #FFFFFF at 6.19:1 contrast (WCAG AA passes).

Color values

HEX	#AD3927
RGB	rgb(173, 57, 39)
HSL	hsl(8, 63%, 42%)
HSV	hsv(8, 77%, 68%)
CMYK	cmyk(0%, 67.1%, 77.5%, 32.2%)
CIE-LAB	lab(41.15, 46.34, 36.67)
CIE-LCH	lch(41.15, 59.09, 38.35°)
OKLab	oklab(51.04% 0.1319 0.0809)
OKLCH	oklch(51.04% 0.155 31.5)
XYZ	xyz(19.0650, 11.9598, 3.2236)
Luminance	0.1196 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3927 #279BAD

analogous

#AD2758 #AD3927 #AD7C27

triadic

#AD3927 #27AD39 #3927AD

tetradic

#AD3927 #58AD27 #279BAD #7C27AD

square

#AD3927 #58AD27 #279BAD #7C27AD

split-complementary

#AD3927 #27AD7C #2758AD

monochromatic

#491810 #7B291C #AD3927 #D3523E #DF7F70

Accessibility & contrast

On white

6.19

#AD3927 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.39

#AD3927 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3927

6.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3927	#FFFFFF	#000000	##FFFFFF
##AD3927	1.00	6.19	3.39	6.19
#FFFFFF	6.19	1.00	21.00	1.00
#000000	3.39	21.00	1.00	21.00
##FFFFFF	6.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5124

Deuteranopia (green-blind)

#776A23

Tritanopia (blue-blind)

#BE1736

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad3927;
/* rgb */ color: rgb(173, 57, 39);
/* oklch */ color: oklch(51.0% 0.155 31.5);

Tailwind

colors: {
  custom: {
    50: '#ce7662',
    500: '#ad3927',
    950: '#000000',
  },
}

SCSS

$custom: #ad3927;
$custom-light: #ce7662;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3927",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 39
  },
  "hsl": {
    "h": 8.06,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.51038,
    "c": 0.15477,
    "h": 31.5
  },
  "luminance": 0.11957
}

Semantic roles & 50–950 ramp

primary

#AD3927

secondary

#6AB9C6

accent

#D0E642

background

#FDF7F5

surface

#FBEDEA

border

#D4C8C6

text

#150905

muted

#837B79

Preview Lab

Preview with #AD3927

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →