#AD3924#AD3924

#AD3924 is a mid, vivid red. Relative luminance 0.119; OKLCH L 51.0% C 0.155 H 32.5°. Best body text is #FFFFFF at 6.20:1 contrast (WCAG AA passes).

Color values

HEX	#AD3924
RGB	rgb(173, 57, 36)
HSL	hsl(9, 66%, 41%)
HSV	hsv(9, 79%, 68%)
CMYK	cmyk(0%, 67.1%, 79.2%, 32.2%)
CIE-LAB	lab(41.12, 46.23, 38.27)
CIE-LCH	lch(41.12, 60.01, 39.62°)
OKLab	oklab(51.01% 0.131 0.0835)
OKLCH	oklch(51.01% 0.155 32.5)
XYZ	xyz(19.0173, 11.9407, 2.9721)
Luminance	0.1194 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3924 #2498AD

analogous

#AD2453 #AD3924 #AD7D24

triadic

#AD3924 #24AD39 #3924AD

tetradic

#AD3924 #53AD24 #2498AD #7D24AD

square

#AD3924 #53AD24 #2498AD #7D24AD

split-complementary

#AD3924 #24AD7D #2453AD

monochromatic

#48180F #7A2819 #AD3924 #D65139 #E07D6B

Accessibility & contrast

On white

6.20

#AD3924 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.39

#AD3924 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3924

6.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3924	#FFFFFF	#000000	##FFFFFF
##AD3924	1.00	6.20	3.39	6.20
#FFFFFF	6.20	1.00	21.00	1.00
#000000	3.39	21.00	1.00	21.00
##FFFFFF	6.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5121

Deuteranopia (green-blind)

#776A1F

Tritanopia (blue-blind)

#BF1635

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad3924;
/* rgb */ color: rgb(173, 57, 36);
/* oklch */ color: oklch(51.0% 0.155 32.5);

Tailwind

colors: {
  custom: {
    50: '#ce7660',
    500: '#ad3924',
    950: '#000000',
  },
}

SCSS

$custom: #ad3924;
$custom-light: #ce7660;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3924",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 36
  },
  "hsl": {
    "h": 9.197,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.51006,
    "c": 0.15535,
    "h": 32.5
  },
  "luminance": 0.11938
}

Semantic roles & 50–950 ramp

primary

#AD3924

secondary

#66B8C6

accent

#CFE93F

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#150905

muted

#837B79

Preview Lab

Preview with #AD3924

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →