#AD391E#AD391E

#AD391E is a mid, vivid red. Relative luminance 0.119; OKLCH L 50.9% C 0.157 H 34.3°. Best body text is #FFFFFF at 6.21:1 contrast (WCAG AA passes).

Color values

HEX	#AD391E
RGB	rgb(173, 57, 30)
HSL	hsl(11, 70%, 40%)
HSV	hsv(11, 83%, 68%)
CMYK	cmyk(0%, 67.1%, 82.7%, 32.2%)
CIE-LAB	lab(41.07, 46.03, 41.33)
CIE-LCH	lch(41.07, 61.86, 41.92°)
OKLab	oklab(50.95% 0.1293 0.0882)
OKLCH	oklch(50.95% 0.157 34.3)
XYZ	xyz(18.9332, 11.9070, 2.5294)
Luminance	0.1190 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD391E #1E92AD

analogous

#AD1E4A #AD391E #AD811E

triadic

#AD391E #1EAD39 #391EAD

tetradic

#AD391E #4AAD1E #1E92AD #811EAD

square

#AD391E #4AAD1E #1E92AD #811EAD

split-complementary

#AD391E #1EAD81 #1E4AAD

monochromatic

#45170C #792815 #AD391E #DB4E2E #E47A62

Accessibility & contrast

On white

6.21

#AD391E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.38

#AD391E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD391E

6.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD391E	#FFFFFF	#000000	##FFFFFF
##AD391E	1.00	6.21	3.38	6.21
#FFFFFF	6.21	1.00	21.00	1.00
#000000	3.38	21.00	1.00	21.00
##FFFFFF	6.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B511A

Deuteranopia (green-blind)

#776A18

Tritanopia (blue-blind)

#BF1434

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad391e;
/* rgb */ color: rgb(173, 57, 30);
/* oklch */ color: oklch(50.9% 0.157 34.3);

Tailwind

colors: {
  custom: {
    50: '#ce755c',
    500: '#ad391e',
    950: '#000000',
  },
}

SCSS

$custom: #ad391e;
$custom-light: #ce755c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad391e",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 30
  },
  "hsl": {
    "h": 11.329,
    "s": 70.443,
    "l": 39.804
  },
  "oklch": {
    "l": 0.50949,
    "c": 0.15652,
    "h": 34.3
  },
  "luminance": 0.11904
}

Semantic roles & 50–950 ramp

primary

#AD391E

secondary

#5EB4C8

accent

#CBED3B

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#150904

muted

#837B79

Preview Lab

Preview with #AD391E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →