#AD38AB#AD38AB

#AD38AB is a mid, highly saturated purple. Relative luminance 0.147; OKLCH L 55.3% C 0.200 H 328.6°. Best body text is #FFFFFF at 5.34:1 contrast (WCAG AA passes).

Color values

HEX	#AD38AB
RGB	rgb(173, 56, 171)
HSL	hsl(301, 51%, 45%)
HSV	hsv(301, 68%, 68%)
CMYK	cmyk(0%, 67.6%, 1.2%, 32.2%)
CIE-LAB	lab(45.16, 60.96, -37.77)
CIE-LCH	lch(45.16, 71.71, 328.22°)
OKLab	oklab(55.34% 0.1708 -0.1043)
OKLCH	oklch(55.34% 0.2 328.6)
XYZ	xyz(25.9982, 14.6547, 39.9795)
Luminance	0.1465 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD38AB #38AD3A

analogous

#7538AD #AD38AB #AD3870

triadic

#AD38AB #ABAD38 #38ABAD

tetradic

#AD38AB #AD7538 #38AD3A #3870AD

square

#AD38AB #AD7538 #38AD3A #3870AD

split-complementary

#AD38AB #70AD38 #38AD75

monochromatic

#511A50 #7F297D #AD38AB #C959C7 #D887D7

Accessibility & contrast

On white

5.34

#AD38AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#AD38AB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD38AB

5.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD38AB	#FFFFFF	#000000	##FFFFFF
##AD38AB	1.00	5.34	3.93	5.34
#FFFFFF	5.34	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2961AE

Deuteranopia (green-blind)

#5770A8

Tritanopia (blue-blind)

#B3486D

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad38ab;
/* rgb */ color: rgb(173, 56, 171);
/* oklch */ color: oklch(55.3% 0.200 328.6);

Tailwind

colors: {
  custom: {
    50: '#c979c4',
    500: '#ad38ab',
    950: '#000000',
  },
}

SCSS

$custom: #ad38ab;
$custom-light: #c979c4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad38ab",
  "rgb": {
    "r": 173,
    "g": 56,
    "b": 171
  },
  "hsl": {
    "h": 301.026,
    "s": 51.092,
    "l": 44.902
  },
  "oklch": {
    "l": 0.55335,
    "c": 0.20017,
    "h": 328.6
  },
  "luminance": 0.14653
}

Semantic roles & 50–950 ramp

primary

#AD38AB

secondary

#7FC280

accent

#DB504D

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AD38AB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →