#AD389F#AD389F

#AD389F is a mid, vivid purple. Relative luminance 0.142; OKLCH L 54.7% C 0.191 H 333.0°. Best body text is #FFFFFF at 5.46:1 contrast (WCAG AA passes).

Color values

HEX	#AD389F
RGB	rgb(173, 56, 159)
HSL	hsl(307, 51%, 45%)
HSV	hsv(307, 68%, 68%)
CMYK	cmyk(0%, 67.6%, 8.1%, 32.2%)
CIE-LAB	lab(44.54, 58.99, -31.60)
CIE-LCH	lch(44.54, 66.92, 331.82°)
OKLab	oklab(54.69% 0.17 -0.0865)
OKLCH	oklch(54.69% 0.191 333)
XYZ	xyz(24.9059, 14.2178, 34.2267)
Luminance	0.1422 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD389F #38AD46

analogous

#8038AD #AD389F #AD3865

triadic

#AD389F #9FAD38 #389FAD

tetradic

#AD389F #AD8038 #38AD46 #3865AD

square

#AD389F #AD8038 #38AD46 #3865AD

split-complementary

#AD389F #65AD38 #38AD80

monochromatic

#511A4A #7F2975 #AD389F #C959BC #D887CF

Accessibility & contrast

On white

5.46

#AD389F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#AD389F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD389F

5.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD389F	#FFFFFF	#000000	##FFFFFF
##AD389F	1.00	5.46	3.84	5.46
#FFFFFF	5.46	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#345FA2

Deuteranopia (green-blind)

#5D6F9C

Tritanopia (blue-blind)

#B54267

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad389f;
/* rgb */ color: rgb(173, 56, 159);
/* oklch */ color: oklch(54.7% 0.191 333.0);

Tailwind

colors: {
  custom: {
    50: '#c978bb',
    500: '#ad389f',
    950: '#000000',
  },
}

SCSS

$custom: #ad389f;
$custom-light: #c978bb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad389f",
  "rgb": {
    "r": 173,
    "g": 56,
    "b": 159
  },
  "hsl": {
    "h": 307.179,
    "s": 51.092,
    "l": 44.902
  },
  "oklch": {
    "l": 0.54692,
    "c": 0.19076,
    "h": 333
  },
  "luminance": 0.14216
}

Semantic roles & 50–950 ramp

primary

#AD389F

secondary

#7FC287

accent

#DB5E4D

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140A12

muted

#827C81

Preview Lab

Preview with #AD389F

Body copy rendered with the generated semantic roles for this colour.

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